The Master of Arts in Arts Administration and Cultural Policy (hereafter, MAAACP) (藝術管理 與文化政策文學碩士) is a one-year (maximum three years) full-time dual degree programme, jointly organised and implemented by Lingnan University and Goldsmiths, University of London. Students fulfilling the graduation requirements of both universities will receive awards from both universities. The award name for this programme at Goldsmiths is MA Arts Administration and Cultural Policy. Supported by Hong Kong Arts Centre, the programme takes a comprehensive approach, crafting curricula that are both student-centered and led by industry professionals. This strategic design aims to equip students with the necessary skills to thrive in the burgeoning creative industries.
The program’s international framework prepares students for a wide spectrum of roles within the arts and cultural sectors, spanning administration, management, and support of cultural initiatives both locally and globally.
Working closely with the teaching teams from Goldsmiths, University of London and Hong Kong Arts Centre, the MAAACP programme offers students a diverse range of perspectives to explore and engage in the development of art and cultural landscapes internationally. The curriculum of the programme integrates theories and practices in areas such as arts management, cultural policy, curatorial practice, art projects, entrepreneurial initiatives, and professional education. MAAACP is crafted to empower students to develop skills and competencies in managing the multifarious operational demands of today’s dynamic arts industry. Moreover, the program includes workshops aimed at enhancing students’ international exposure, and fostering interactions with art historians, collectors, and museum professionals.
The MAAACP programme is an ideal match for those who intent on pursuing their studies in art history or seeking professional careers in museums, curation, and other art-related fields. The programme is designed to accommodate a diverse range of academic and professional experiences. The MAAACP programme will particularly resonate with those dedicated to exploring creative arts, media, cultural studies, as well as management and leadership issues within the field of arts and cultural administration. It is also tailored for those looking to ascend to or currently holding senior managerial roles within the creative art industry.
Key Features
- Global Learning Experience: The proposed programme will be managed and steered by the School of Graduate Studies of Lingnan University and Goldsmiths, University of London. Our partnering institutions include Hong Kong Arts Centre, which will offer regional / international learning experience to students of the MAAACP programme. Students will have experiential opportunities through our partnerships with Hong Kong Arts Centre, and other private and public agencies in Hong Kong.
- Innovative Curriculum: The MAAACP stands out with its high-quality academic curriculums while offering students with plenty of opportunities to engage in practicum. Indeed, this programme will be one of the few to combine research with practice in arts management. Educating students from a combination of these fields will produce a group of highly skilled intellectuals who can offer the requisite human resource needs of the fast-growing and highly diversified arts and cultural sectors.
- Availability of Local and International Institutional and Professional Partnerships: This programme will provide an exceptionally extensive choice of internship opportunities for students enrolling in the programme. Students can also embark on exchange programmes (such as summer school at the University of Oxford, UK) as part of their study.
- Blended Learning Methods: This programme supports student learning with high-quality teaching through a variety of mechanisms, lectures, seminars, workshops, group research projects with significant levels of individual tutorial support, particularly for dissertations.
- Experienced Teaching Team: The MAAACP will be delivered by a multidisciplinary team comprising experienced teachers, distinguished practitioners and researchers with expertises in the arts and cultural sectors.
- Multi-campus learning: The program is proud to offer a dynamic multi-campus teaching and learning that aims to significantly enrich the students' academic journey. Students will have the unique opportunity to engage with course work in a variety of stimulating environments, including cutting-edge facilities in M+ and the vibrant Lingnan University campus. The multi-campus format stands as a testament to our commitment to a holistic and pragmatic educational approach, ensuring that our students gain a robust and well-rounded understanding of the complexities of the global arts landscape.
Aim & Intended Learning Outcomes
Aims of the Programme
The MAAACP aims to allow students to develop career-driven practical and research skills in arts management and cultural policy through the professional and technical knowledge they will obtain from the programme. Specifically, after completion of the programme, students will be able to:
- Develop a comprehensive understanding of the arts and cultural sector, including its historical, social, and economic contexts, to enable students to effectively lead and manage arts organisations, initiatives, and projects.
- Cultivate strong leadership and management skills, including strategic planning, financial management, and marketing, to ensure the long-term sustainability and success of arts organizations in a rapidly changing cultural landscape.
- Foster critical thinking and problem-solving skills to address complex issues facing the arts and cultural sector, such as funding challenges, audience development, and the impact of digital technologies on artistic practices and experiences.
- Strengthen students' abilities to create and maintain effective collaborations with artists, cultural practitioners, and other stakeholders in order to facilitate multidisciplinary collaboration.
- Promote an international perspective on arts administration and cultural policy by examining global case studies, encouraging study abroad opportunities, and engaging with international networks and organizations in the field.
- Prepare students for diverse career paths in arts administration, cultural policy, and related fields by fostering a supportive and inclusive learning environment, and offering professional development resources, networking opportunities, and mentorship from experienced practitioners.
Intended Learning Outcomes of the Programme
Upon successfully completing the MAAACP programme, students will be able to:
Knowledge & Understanding:
- Acquire a critical understanding of the forms and formation of cultural policy from international, national and regional perspective.
- Develop the ability to analyse complex relationship between theory and practice within the development of arts and cultural policy and its impact in different socio-cultural contexts.
- Acquire comprehensive insights into policies related to public engagement and organizational management within the arts and cultural sectors.
Cognitive & Thinking Skills:
- Develop a critical and reflective mindset to evaluate the development of administrative and management practices in arts and cultural sectors.
- Analyse the political, economic, social, technological, and legal contexts in relation to the development of arts and cultural policies.
Subject Specific Skills and Professional Behaviours and Attitudes:
- Acquire the ability and skills to manage, design, and strategise cultural projects.
- Contribute effectively as a team member or leading in the administrative/managerial aspects of an arts and cultural project or organisation.
Skills and Careers
Skills
The programme enables you to develop the following key skills:
Critical awareness of cultural policy issues
Crafting tailored audience development (marketing) and fundraising strategies for arts organisations, and broader strategic organisational plans
Leadership and teamwork skills
Essential knowledge and skills required for operating in the cultural sector
Insight into the influence of emerging technologies on culture dynamics
Careers
- Our graduates are well-positioned with career paths in the following areas:
- Cultural policy formulation: researching, developing, writing, analysing and evaluating policy
- Operational leadership roles in static and touring entities within theatre, dance, music and visual arts
- Engagement in arts education, arts regeneration and revitalization projects, and community-focused arts initiatives
- Specialisation in audience outreach, event programming and organizational planning
- Organisational development and driving fundraising endeavors