Research Grants and Projects
Research Grant (Year) | Project Title | Principal Investigator |
GRF (2026) | From Private Probes to Public Pressure: SEC FOIA Log Publication and Corporate Disclosure | Prof BAO, Dichu (Accountancy) |
GRF (2026) | Loot Boxes in Video Games: Player Perception, Psychological Underpinning, and Behavior Consequence | Prof CAO, Cong (Marketing and International Business) |
GRF (2026) | Highlighting Uniqueness: How Incremental Reward Structures Influence Choice through Feature Salience in Crowdfunding | Prof CHUNG, Yuho (Marketing and International Business) |
GRF (2026) | Polarized media and politicized leaders: How political congruence between CEOs and media affects corporate strategic change | Prof LIM, Jaegoo (Management) |
GRF (2026) | Cheers or Jeers: The Pragmatics of Swearing in Livestreaming | Prof PENG, Ling (Marketing and International Business) |
GRF (2026) | Man vs. Machine: A Tale of Two Security Market Lines | Prof SU, Zhiwei (Finance) |
GRF (2026) | Strategic CVC Investments in Innovation Value Chains: The Coordination Value of Partial Vertical Ownership | Prof YAO, Jin (Operations and Risk Management) |
GRF (2026) | AI as a Digital Peacemaker: A Transformative Mediation Approach to Improving Family Relational Health | Prof YU, Jianhua (Operations and Risk Management) |
ECS (2026) | Short-Sightedness in Technology Adoption: Experimental Evidence from China | Prof GU, Shi (Finance) |
GRF (2025) | Optimal Pricing Decisions and Recommendation Strategies in Online Marketplaces with Consumers' Strategic Search Behaviors | Prof LENG, Mingming (Operations and Risk Management) |
GRF (2025) | Year-End Bond Selling by Insurers: Motivations and Effects | Prof LIU, Qianlong (Institute of Insurance and Risk Management) |
GRF (2025) | Friend or Foe? A Dual Impact Model of AI as an Augmentor and a Stressor | Prof LI, Na Yolanda (Management) |
GRF (2025) | Reshuffled Demand and Innovation: Evidence from Centralized Drug Procurement in China | Prof WEI, Lai (Finance) |
GRF (2025) | Unlocking Potential: Enhancing AI Training with Consideration of Trainees’ Neurodiversity and Proactive Personality | Prof CHEN, Yifeng Nancy (Management) |
GRF (2025) | Customer Privacy, Location Information, and Priority Design in Online Order and In-Store Pickup Services | Prof SHANG, Weixin (Operations and Risk Management) |
ECS (2025) | Macroeconomic Expectations and Asset Prices | Prof SU, Zhiwei (Finance) |
ECS (2025) | Coordinating Operational and Financial Roles of Distributors in Supply Chains | Prof YAO, Jin (Operations and Risk Management) |
ECS (2025) | Regulatory Synergies and Their Effects on Audit Quality | Prof YEUNG, Hau Yi (Accountancy) |
ECS (2025) | Women’s Political Empowerment and Fertility Behavior in Africa | Prof WANG, Tenghui (Finance) |
ECS (2025) | Environmental Policy, Income Shock, and Household Portfolio Choice | Prof YING, Yinan (Institute of Insurance and Risk Management) |
GRF (2024) | Leveraging Influencer Networks for Successful Event Marketing | Prof LI, Yiwei (Marketing and International Business) |
GRF (2024) | Climate-Conscious Underwriting in Municipal Bonds | Prof AHN, Changhyun (Finance) |
GRF (2024) | Nudging, Mastering, and Fading: Using Scaffolding Designs in Mobile Fitness Apps to Boost Users’ Relative Autonomy and Vitality in Physical Activity | Prof YU, Jianhua (Operations and Risk Management) |
ECS (2024) | Risk Micro-structure, Technology, and Insurance | Prof LIN, Jieyu (Operations and Risk Management) |
GRF (2023) | Do Peer Firms Respond to Negative Publicity on Corporate Carbon Practices? A Strategic Disclosure Perspective | Prof MAO, Ying (Accountancy) |
GRF (2023) | Do Analysts’ and Auditors’ Big Five Personality Traits Matter? A Videometrics- and Linguistics-Based Machine Learning Approach | Prof WANG, Rui Ray (Accountancy) |
GRF (2023) | Knowledge Spillover from Group Audits: Effects on MNCs Audit Effectiveness and Efficiency during COVID-19 and Beyond | Prof YEUNG, Hau Yi (Accountancy) |
GRF (2023) | Giving a fish or teaching to fish? A Time-lagged Study on Proactivity and Mentoring with Hong Kong Local Business Companies | Prof CHEN, Yifeng Nancy (Management) |
GRF (2023) | The Effect of Moral Identity Symbolization on Newcomer Adjustment through Coworkers’ Trust, Anticipated Moral Reproach and Perceived Hypocrisy | Prof WANG, Nan (Management) |
GRF (2023) | Style Is Queen! The Effect of Linguistic Complexity in Content Marketing from an Entropy Perspective | Prof PENG, Ling (Marketing and International Business) |
GRF (2023) | Social CRM: A Coupled Nonhomogeneous Hidden Markov Model Approach | Prof LI, Yiwei (Marketing and International Business) |
GRF (2023) | The Influences of Subjective Age on Status and Conspicuous Consumption | Prof OH, Ga-eun (Marketing and International Business) |
GRF (2023) | Who cares about regulatory risks? Evidence from Congressional hearings | Prof AHN, Changhyun (Finance) |
ECS (2023) | When customer gratitude makes surface acting more worthwhile: The role of self-enhancement | Prof LEE, Xue Ren Randy (Management) |
GRF (2022) | The Tax Price of Being Conspicuously Rich | Prof LIN,Zhen-pin Kenny (Accountancy) |
GRF (2022) | Media Tax Coverage and Peer Firm Strategic Disclosure of Effective Tax Rate Forecasts | Prof MAO, Ying (Accountancy) |
GRF (2022) | Director Climatic Disaster Experience and Corporate Climate Risk Disclosure | Prof WANG, Rui Erik (Accountancy) |
GRF (2022) | Should Delivery-Time Ratings be Disclosed in Online Markets? Optimal Pricing and Promised Delivery Time Decisions with Theoretical Models Supported by Empirical Data | Prof LENG, Mingming (Computing and Decision Sciences) |
GRF (2022) | Capacity Sharing in Service Industries | Prof SHANG, Weixin (Computing and Decision Sciences) |
GRF (2022) | Are Female Managers More Customer Friendly? Evidence from Insurer Complaints | Prof CHENG, Jiang (Finance and Insurance) |
GRF (2022) | Uncertainty Aversion in the Presence of a Background Risk | Prof LI, Jingyuan (Finance and Insurance) |
GRF (2022) | Climate Change Risk Perception and the Reaction of Market Regulators: Evidence from the Insurance Industry | Prof SUN, Tao (Finance and Insurance) |
GRF (2022) | Insider Information and Corporate Disclosure and Financing Policies: Evidence from Satellite Data and a Field Experiment | Prof ZHAO, Xiaofeng (Finance and Insurance) |
GRF (2022) | Facial Payment, Self-Relevance, and Consumer Divergence | Prof CAO, Cong (Marketing and International Business) |
GRF (2022) | Understanding Video Content of Crowdfunding Projects: A Deep Learning Approach to Video Processing and Feature Extraction | Prof CHUNG, Yuho (Marketing and International Business) |
GRF (2022) | Fake It Until You Make It: Asymmetry of Facial Expressions and Emotional Labor in Video Marketing | Prof PENG, Ling (Marketing and International Business) |
ECS (2022) | Restraining Amidst Green-Eyed Monsters: The Effects of Being Envied on Indulgent Consumption | Prof OH, Ga-eun (Marketing and International Business) |
GRF (2021) | Introducing New Products via Online Social Media Influencers | Prof LIANG, Liping (Computing and Decision Sciences) |
GRF (2021) | Mandatory Climate Risk Disclosure in Insurance | Prof CHENG, Jiang (Finance and Insurance) |
GRF (2021) | Nowcasting Corporate Fundamentals from Satellite Data on Thermal Infrared Radiation | Prof ZHAO, Xiaofeng (Finance and Insurance) |
GRF (2021) | Face Value: The Effects of Atypical Face Gender in e-Commerce Platforms | Prof CUI, Geng (Marketing and International Business) |
ECS (2021) | Consumer Structure Motivation | Prof CAO, Cong (Marketing and International Business) |
ECS (2021) | Avoiding Minimalist Design in Gift Giving | Prof HE, Dongjin (Marketing and International Business) |
GRF (2020) | The Power of Managerial Emotions in Corporate Fraud Detection: Evidence from Earnings Conference Calls and IPO Roadshows | Prof WANG, Rui Ray (Accountancy) |
GRF (2020) | LIBOR Discontinuation and Bank Lending | Prof WU, Feng (Accountancy) |
GRF (2020) | Incentivizing the System‐Wide Adoption of Blockchain Technology in a Food Supply Chain: A Cooperative Game Approach | Prof LENG, Mingming (Computing and Decision Sciences) |
ECS (2020) | Revealing the Role of the Internet on Employees’ Daily Work: Its Classification and Impacts on Employee Outcomes | Prof LI, Na (Management) |
GRF (2019) | Managing Jockeying in a Multi-Server Service System: Pooling, Jockeying Externalities, and Jockeying Incentive | Prof SHANG, Weixin (Computing and Decision Sciences) |
GRF (2019) | Customers’ Inventory Turnovers and Suppliers’ Inventory Investment Efficiencies | Prof WEI, Lai (Finance and Insurance) |
ECS (2019) | Short-sale Constraints and Access to Management: Evidence from a Randomized Experiment | Prof ZHAO, Xiaofeng (Finance and Insurance) |
GRF (2019) | Servant Leadership During Leadership Transition: Unveiling Servant Leadership Development and its Effects on Exchange Relationships and Leader Outcomes | Prof CHEN, Tingting (Management) |
ECS (2018) | The Determinants and Consequences of Management ETR Forecasts | Prof MAO, Ying (Accountancy) |
ECS (2018) | The Regulator's Role in Financial Reporting: Evidence from the Comment Letters of Chinese Stock Exchanges | Prof QIANG, Wei (Accountancy) |
GRF (2017) | CFO Mandatory Compensation Disclosure and CFO Performance | Prof SU, Nancy Lixin (Accountancy) |
GRF (2017) | Should Firms Enter the Product-Sharing Market? | Prof SHANG, Weixin (Computing and Decision Sciences) |
GRF (2017) | Comparative Statics with Interval Dominance Order on Precautionary Paying for Stochastic Improvements | Prof LI, Jingyuan (Finance and Insurance) |
ECS (2017) | Trade-induced Competition and Corporate Transformation | Prof WEI, Lai (Finance and Insurance) |
GRF (2017) | Geographic Proximity and Information Transfer: Does Soft Information Matter for Intra-industry Information Transfer? | Prof WONG, Man Lai Sonia (Finance and Insurance) |
GRF (2017) | The Dynamics of Shared Leadership in Entrepreneurial Teams: A Latent Change Score Approach | Prof WANG, Nan (Management) |
GRF (2017) | Systematic Biases in Pros-Cons Review: The Role of Sense of Community in Driving Classification Bias Behavior | Prof CHEN, Yu-Jen (Marketing and International Business) |
GRF (2015) | The Effectiveness of Tax Rate Reduction and Tax Enforcement in Mitigating the Impact of Book-tax Disconformity on Corporate Tax Noncompliance | Prof CHAN, Koon-hung (Accountancy) |
GRF (2015) | Policy Optimization for Product Returns: A Decision-Theoretic Approach | Prof LENG, Mingming (Computing and Decision Sciences) |
GRF (2015) | Information Leakage and Sharing in a Multi-Period Decentralized Supply Chain | Prof SHANG, Weixin (Computing and Decision Sciences) |
GRF (2014) | Setting Targets to Motivate Performance? Analysis of Multi-target Sales-force Incentive Schemes | Prof LIANG, Liping (Computing and Decision Sciences) |
GRF (2014) | Managing Green Supply via Carbon Emission Labeling | Prof SHANG, Weixin (Computing and Decision Sciences) |
GRF (2014) | Explain Two Puzzles in Macro-finance by Higher-Order Risk Attitudes and Background Risks | Prof LI, Jingyuan (Finance and Insurance) |
GRF (2014) | Are Market Implied Ratings Viable Alternatives to Credit Ratings | Prof POON, Pui Han (Finance and Insurance) |
GRF (2014) | Don't Smash a Pot Just Because It Is Said To Be Cracked - Conflict Management and Face Protection May Buffer the Negative Impacts of Reactance | Prof CHEN, Yifeng Nancy (Management) |
GRF (2014) | Unravel the Effect of Items and Subject Ability on New Product Concept Testing: An Item Response Theory Perspective | Prof CUI, Geng (Marketing and International Business) |
ECS (2014) | Friends or Non-friends? How Communicators Relation Backfires Message Persuasiveness | Prof CHEN, Yu-Jen (Marketing and International Business) |
GRF - General Research Fund
ECS - Early Career Scheme

