Academic Seminars 2010 - 2014
| Date | Topics | Speakers |
| 27 Oct 14 (Mon) 11:00am -12:00nn SEK206, Lingnan Campus | Consumer Reactions to Attractive Service Providers: Approach or Avoid? | Professor Lisa C. WAN Assistant Professor School of Hotel and Tourism Management Chinese University of Hong Kong |
| 29 May 14 (Thu) 2:00 -3:00pm SEK104, 1/F Simon and Eleanor Kwok Building | Endorser's Body Posture as an Antecedent of (Luxury) Brand Personality Perception | Dr. Klaus HEINE Assistant Professor, EMLYON Business School, Asian Campus, Shanghai |
| 19 Mar 13 (Tue) 3:15-5:15pm SEK210, Lingnan Campus | Positional Advantage and International Performance of Export Young Ventures | Prof.Lianxi ZHOU Visiting Scholar of Dept. of Marketing and International Business Lingnan University AND Dr. Aiqi WU Associate Professor, School of Management, Zhejiang University, Hangzhou, China |
| Application of New Generation Network Media Process in the Brand Information Management: A Case of the Best Operational Mode in China | Dr. Liu HE Associate Professor, Department of Marketing Wuyi University, China | |
| 7 Nov 12 (Wed) 3:30-5:30pm LKK202, Lingnan Campus | The Effect of Export-Promotion Programs on Chinese Family Firms | Dr. Xiaoting WANG Assistant Professorof School of Business and Management Shaoxing University, Zhejiang Province |
| The Effect of Host and Home Institutions on the Location Choice of Emerging Market Multinationals | Professor Geng CUI Professor of Dept. of Marketing and International Business Lingnan University | |
| 17 Apr 12 (Tue) 2:00 -3:00pm SEK210, 2/F Simon and Eleanor Kwok Building | Collecting Most Valid and Up-To-Date Data on Consumers' Shopping Behavior Using Intelligent Video Analysis | Professor Oliver Heil Chair Professor and Director of the Centre for Research on Luxury University of Mainz, Germany |
| 3 Apr 12 (Tue) 11:30am -12:30pm ADG07, Lingnan Campus | Luxury & Limited Editions | Professor Oliver Heil Chair Professor and Director of the Centre for Research on Luxury University of Mainz, Germany |
| 21 Feb 12 (Tue) 10:30am -11:30am ADG07, Lingnan Campus | The Effects of Past Behavior on Future Behavior | Professor Robert S. Wyer, Jr. Visiting Professor of Marketing Chinese University of Hong Kong Professor (Emeritus) of Psychology University of Illinois, Urbana-Champaign |
| 6 Jan 12 (Fri) 10:30am -11:30am ADG07, Lingnan Campus | International Entrepreneurship: Critical Review and Future Research Directions | Professor Lianxi ZHOU Professor of Marketing and International Business Brock University, Canada |
| 15 Dec 11 (Thu) 2:15-4:30pm ADG07, Lingnan Campus | Consumer Responses to Negative Brand Publicity: Perceived Severity, Proactive Response Strategy and Locus of Attribution | Professor Lianxi ZHOU Professor of Marketing and International Business Brock University, Canada |
| Pig Roasts in Rural China: The Creation of Social Capital Through Ritual Meals | Professor Hongyan YU Professor of Marketing, School of Business Sun Yat-sen University, Guangzhou | |
| 20 Jun 11 (Mon) 10:30am -11:30nn ARG01, Lingnan Campus | Performance Differentials Between Returnee and Homegrown Entrepreneurs in China | Professor Haiyang LI Associate Professor of Jesse H. Jones Graduate School of Business Rice University |
| 31 May 11 (Tue) 11:00am -12:00nn ADG07, Lingnan Campus | When Customers Rip Off Firms | Professor Janet McColl-Kennedy Professor of Marketing The University of Queensland, Australia External Academic Adviser of Department of Marketing and International Business, Lingnan University |
| 27 Aug 10 (Fri) 11:00am -12:30pm ADG07, Lingnan Campus | Consumer Self-Control and Marketing Implications | Dr. Yuhuang ZHENG Associate Professor of Department of Marketing School of Economics and Management Tsinghua University, Beijing |
| 14 Apr 10 (Wed) 2:00-5:00pm ADG07, Lingnan Campus | Topic 1: Results, Advances and Research Opportunities in the Area of Competition and Competitive Market Signaling Topic 2: Intelligent Video Analysis: A New Instrument to Gain Fundamentally New Insights on Consumers' In-Store Behavior | Professor Oliver HEIL Visiting Scholar, Department of Marketing and International Business, Lingnan University |
| 9 Feb 10 (Tue) 3:00-4:30pm Council Chamber, Lingnan Campus | Decoding Luxury | Professor Oliver HEIL Visiting Scholar, Department of Marketing and International Business, Lingnan University |