WONG Man-Chung, Albert 王敏聰

Education

BSocSc CUHK; MSc CityU; DBA Newcastle

Research Interests

Social Media, ESG, CSR, Branding, Social Marketing, Consumer Behaviour

Teaching

International Event Marketing: Social Media and Societal Impact, To Care About Our Society – Social Marketing, Marketing Management, Microeconomics for Business

Recent Publication

Peer-reviewed Journal

Wong, M.C. and Han, J.R. (2026). Social Media Influencers on Brand Equity and Brand Credibility in Hong Kong’s Sports Industry, Innovations in Business and Strategic Management, 4(2), pp.1-8. https://doi.org/10.61577/ibsm.2026.100006

Ha, H., Wong, M.C. and Loh, H.S. (2024). Corporate social responsibility initiatives of banks and customers’ selection of banks in Hong Kong, Journal of Asian Business and Economic Studies, 31(2), pp.124-136. https://doi.org/10.1108/JABES-08-2023-0289

Wong, M.C. (2021). Does Corporate Social Responsibility Affect Generation Z Purchase Intention in the Food Industry, Asian Journal of Business Ethics, 10(2), pp391-407.

Book Chapter

Wong, M.C. & Ha, H. (2022). How Food and Beverage Industry Overcome the Impacts of the COVID-19 Pandemic in Hong Kong? In A. Singh (Ed.)  International Handbook of Disaster Research, Singapore: Sringer Nature.

Conference Paper

Wong, M.C. (2025). The Relationship Between Corporate Social Responsibility and Brand Equity, Brand Credibility and Purchase Intention, 9th World Business Ethics Forum, Macau, 18-19 June 2025. https://fob.cityu.edu.mo/en/uploads/ueditor/file/20250616/1750042507277506.pdf

Wong, M.C. (2020). How CSR performance affect Generation Z’s job seeking choice in Hong Kong, International Symposium on Business and Social Sciences, Seoul, 8 January 2020.

Chinese articles

《賢聚嶺南》：疫情下的香港飲食業到谷底了嗎?   (2021年12月)

《賢聚嶺南》：香港體育產業發展  (2022年6月)

《賢聚嶺南》：香港復常之路 (2022年12月)

《南嶺風騷》：社會市場營銷對吸引消費者的重要 (2023年2月)

《賢聚嶺南》：ESG對企業發展的影響 (2023年6月)

《南嶺風騷》：＂疫＂後求存 (2024年5月)

《南嶺風騷》：＂金＂色背後 (2025年9月)