ZHOU Lianxi 周連喜

Education

Ph.D. Business Administration (Marketing), Concordia University, Montreal, Canada, 1996

M.Sc. Industrial Management, School of Management, Tianjin University, Tianjin, China, 1986

B.Eng. Mechanical Engineering, Tianjin University, Tianjin, China, 1984

Research Interests

International marketing, International entrepreneurship, Consumer insights and Digitalization 

Biographical Sketch

Lianxi Zhou is Adjunct Professor of Department of Marketing and International Business in the Faculty of Business at Lingnan University and Professor of Marketing and International Business in the Goodman School of Business (GSB) at Brock University, Canada. He has broad research interests in entrepreneurial aspects of marketing and internationalization. His recent research on international entrepreneurship has focused on marketing capabilities and international new ventures. He brings diverse perspectives from international marketing, entrepreneurship, and international business to the study of international entrepreneurship. He has published extensively in a number of premier refereed journals, including Journal of International Business Studies, Journal of Business Venturing, Journal of the Academy of Marketing Science, Journal of World Business, Industrial Marketing Management, International Business Review, Journal of International Marketing, Journal of Business Research, and others. He is currently in the Editorial Board for the Journal of International Marketing and a few other journals. Most recently, he served as one of the guest editors in a special issue of Journal of International Business Studies (JIBS), as well as a special issue in Industrial Marketing Management, among others. Professor Zhou was a recipient of the Silver Medal for scholars with substantive contributions to the Journal of International Business Studies (2019). His research excellence is further highlighted by his inclusion in the top 2% of scientists in Stanford University's global citations ranking and recognition by the Web of Science Group (2023).

Over the past years Professor Zhou has focused on the key area of research centered around International Entrepreneurship (IE). Over the past two decades, IE research has emerged as an important area of scholarly inquiry. The theoretical development in the area generally posts significant challenges to the path-dependent and sequential approach to internationalization. Interestingly, new perspectives and thoughts are emerged in recent years, which potentially provide renewed lens for further research. In the midst of theoretical advances and empirical work surrounding the creation and capturing of product-market opportunities across national borders, there is an important need for a better reflection on prior studies and draw implications for fresh insights. In the spirit of moving forward IE research from diverse theoretical foundations, Professor Zhou has devoted most of his research efforts, collaborating with a few internationally recognized scholars, and published dozens of high-quality papers in the same area of expertise. Below is a list of selective publications in the IE domain.

Selective Publications in the International Entrepreneurship (IE) Domain

Zhou, L., Xu, S. R., Xu, H., & Barnes, B. R. (2020). Unleashing the dynamics of product-market ambidexterity in the pursuit of international opportunities: Insights from emerging market firms. International Business Review, 29 (6), 101614.

Yang, Z., Jamal, A., & Zhou, L. (2020). Recent advances in identifying and theorizing the role of immigrant entrepreneurs, ethnicity, and culture in industrial marketing. Industrial Marketing Management, 91, 521-522. 

Bai, W., Liu, R., & Zhou, L. (2020). Enhancing the learning advantages of newness: The role of internal social capital in the international performance of young entrepreneurial firms. Journal of International Management, 26 (2), 100733. 

Reuber, A.R., Knight, G.A., Liesch, P.W., & Zhou, L. (2018). International entrepreneurship: The pursuit of entrepreneurial opportunities across national borders. Journal of International Business Studies, 49, 395-406. 

Wu, A. & Zhou, L. (2018). Understanding earliness of internationalization and its Impact on post entry geographic diversity of international young ventures. Journal of International Marketing, 26 (2), 62-79. 

Li, L., Zhou, L., & Wu, A. (2017). The supply-side of environmental sustainability and export performance: The role of knowledge integration and international buyer involvement. International Business Review, 26 (4): 724-735. 

De Clercq, D. & Zhou, L. (2014). Entrepreneurial strategic posture and performance in foreign markets: The critical role of international learning effort. Journal of International Marketing, 22 (2): 47-67. 

De Clercq, D., Sapienza, H.J., & Zhou, L. (2014). Entrepreneurial strategic posture and learning effort in international ventures: The moderating roles of operational flexibilities. International Business Review, 23 (5): 981-992. 

Zhou, L. & Wu, A. (2014). Earliness of internationalization and performance outcomes: Exploring the moderating effects of venture age and international commitment, Journal of World Business, 49 (1): 132-142. 

Zhou, L., Wu, A., & Barnes, B.R. (2012). The Effects of early internationalization on performance outcomes in young international ventures: The mediating role of marketing capabilities. Journal of International Marketing, 20 (4): 25-45. 

De Clercq, D., Sapienza, H.J., Yavuz, R.I, Zhou, L. (2012). Learning and knowledge in early internationalization research: Past accomplishments and future directions,” Journal of Business Venturing, 27 (1): 143-165.

Zhou, L., Barnes, B.R., & Lu, Y. (2010). Entrepreneurial proclivity, capability upgrading and performance advantage of newness among international new ventures. Journal of International Business Studies, 41(5): 882-905. 

Lu, Y., Zhou, L., Bruton, B., & Li, W. (2010). Capabilities as a mediator linking resources and international performance of entrepreneurial firms in an emerging economy. Journal of International Business Studies, 41(3): 419-436. 

Zhou, L., Wu, W.P., & Luo, X. (2007). Internationalization and the performance of born-global firms: The mediating role of social networks. Journal of International Business Studies, 38 (4): 673-690. 

Zhou, L. (2007). The effects of entrepreneurial proclivity and foreign market knowledge on early internationalization. Journal of World Business, 42 (3): 281-293.