 | Prof. Kapil TuliCo-Editor of Journal of Marketing Research Lee Kong Chian Professor of Marketing Deputy Dean (Research) Singapore Management University |
Dr. Kapil R. Tuli is the Lee Kong Chian Professor of Marketing and Deputy Dean (Research) at the Lee Kong Chian School of Business, Singapore Management University. He completed his Ph.D. in Marketing at Emory University and holds a Master’s in Marketing & E-Commerce from Texas A&M University.
Dr. Tuli has published extensively in leading journals such as the Journal of Marketing Research, Journal of Marketing, and Management Science. He has received several prestigious awards, including the Sheth Foundation/Journal of Marketing Award in 2017 for his work of customer solutions, and the Rajan Vardarajan Award for Early Career Contributions to Marketing Strategy Research in 2016, making him the first marketing faculty from an Asian business school to earn this distinction. He currently serves as a Co-Editor for the Journal of Marketing Research and has held editorial roles at various other top journals.
As an award-winning educator, Dr. Tuli specializes in customer centricity, branding, and the financial impact of marketing. He has delivered executive education for senior managers from a diverse range of firms, including Visa, Tiffany & Co., Ikea, Johnson & Johnson, Microsoft, Singhealth, Singapore Civil Service College, and Singapore Power, among others.
Spillover Effects of Trade Secret Protection
Abstract:
Extant literature on trade secret protection predominantly focuses on their impact on innovation investments and outcomes, market valuation or financial management, with little attention directed towards their impact on firm actions to commercialize these trade secrets. This is surprising because the World Intellectual Property Organization emphasizes the importance of considering the impact of policies not only on creation and protection of trade secrets, but also on firm actions to leverage their trade secrets. Accordingly, this study examines the impact of the staggered recognition of the inevitable disclosure doctrine (IDD) by U.S. state courts, on advertising spending of firms in these states. The authors argue that protection of trade secrets offered by IDD is likely to increase advertising spending by firms because it shifts their attention to leverage their trade secrets. Applying a staggered diff-in-diff model, they find that firms headquartered in states that adopt IDD significantly increase advertising spending. The finding is robust to the use of alternative estimators, inclusion/exclusion of individual shocks, and other methodological choices. Subsequent contingency analyses outline the specific conditions under which the positive effect of IDD recognition on advertising spending is likely to be stronger/weaker.
Authors Involved:
Dr. Sungkyun Moon and Ms. Jacqueline Chang