MKT3201 Consumer Behaviour
First & Second Term, 2026-27
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Course Description
Pre-requisite: BUS2205 Marketing Management or PSY2101 Introduction to Psychology
This course examines the internal and external factors that influence consumer behaviour and the decision-making process. It surveys various concepts, theories and analytical frameworks for explaining and analysing consumer behaviour and draws practical implications for marketing strategies. Consumer case study analysis is an essential part of this course.
Instructor
First Term, 2026-27
| Second Term, 2026-27
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