The development of art and culture represents the soft power of a country. The cultural and creative industry has become a pillar of the economy and will continue to be a significant driving force for society's advancement. With the advent of the digital landscape, the need for crafting immersive spaces and virtual art financial products grows by the day. The industry in Greater China is now in the phase of self-reflection, adjustment, and breakthrough. There are multitudinous growth opportunities with the current GuoChao (Chinese Fad) and Museum relics creation facilitated by Arts Tech (Art and Technology). We see the vast space for the blossoming demand for integrated value chain services and maneuvers supporting such.

With the development of science and technology, the extended art industry witnessed a variety of new business models. The future of Arts Tech relies on highly specialized talents. These talents should be equipped with data-driven strategic and planning skills in the global context,

knowledge of art investment trends and auction pricing models, appreciation of fine arts and AI-motivated generative art, and most importantly, the courage to explore and be open-minded to diversity and sustainability of the art and creative industry. They will expedite the embracement of both Eastern and Western cultures and promote the integration of multi-generation Arts Tech.

Since 2020, Arts Tech entered into HKSAR cultural policy as a strategic development direction for the cultural and creative industry. The Business School of Lingnan University keenly responds to new trends and policies and strives to develop new programs for cultivating talents under the "industry-university-research" approach. We are launching the MSc Program of "Art, Technology and Business" in 2023 Fall. The program liaises the top business education provided by Lingnan Business School with the prospective art master courses instructed by the Academy of Arts & Design, Tsinghua University. We aim to nurture future leaders with rigorous commercial capabilities, enterprenuerial and innovatie mindset, and aptitudes of appreciation and exploration of Arts Tech, to facilitate the fast-changing art and creative industry development in Greater China and Asia.

                                                                                  Welcome you to join us!