• The first interdisciplinary master's programme in Hong Kong that is taught in Chinese and focuses on both arts technology and business.

• It aims to develop the next generation of arts managers and arts business leaders in the cultural and creative industries.

• Students will be able to develop a good understanding of best business practices and develop a deep appreciation of arts technology and business in this dynamic industry.

• To develop students' understanding of business theories and concepts and their appreciation of art and technology innovations and their latest developments;

• To enable students to critically analyse opportunities and challenges in the arts and technology sector, develop problem-solving skills, and become effective arts managers and arts administrators;

• To provide students with the opportunity to be exposed to the broad spectrum of the arts community and to develop practical communication skills with people from all walks of life in the arts, technology and related fields;

• To nurture a new generation an ethical arts and business leaders who will contribute to a better and sustainable future for society.