Introduction The HK Quant Marketing Conference 2025, organized by the Department of Marketing and International Business at Lingnan University, will center on utilizing big data and artificial intelligence to drive innovation and growth in marketing. This conference aims to foster collaboration among scholars from Hong Kong and the Greater Bay Area, providing a platform for sharing and discussing the latest advancements in quantitative marketing.
Faculty members and research postgraduate students from all universities in Hong Kong and the Greater Bay Area are encouraged to register for this event. Early registration is recommended to secure attendance at this significant gathering. |
Conference Organizing Committee
Department of Marketing and International Business at Lingnan University
 | Prof. LI Liwei, VictorAssociate Professor and Chair of Organizing Committee |  | Prof. PENG LingAssociate Professor and Head of Department |
 | Prof. CAO Cong, ClarkAssistant Professor |  | Prof. CHUNG Yu-Ho, SebastianAssistant Professor |
 | Prof. WANG QianAssistant Professor | ||