Keynote Speakers
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 | Prof. Tat ChanSenior Editor of Marketing Science Philip L. Siteman Professor of Marketing Washington University |  | Prof. Victor LiAssociate Professor Lingnan University |
 | Prof. Kapil TuliCo-Editor of Journal of Marketing Research Lee Kong Chian Professor of Marketing Deputy Dean (Research) Singapore Management University |  | Prof. Shan HuangAssistant Professor The University of Hong Kong |