Refereed Journal Publications [23] Li, Z. & Liang, L. (2025). Regulating False Claims in Influencer Marketing. European Journal of Operational Research, forthcoming. [22] Zhang, J., Chiu, B., Ji, J. Y., Liang, L., Zhang, J., & Kwong, S. (2025). Region Division and Merging-Based Multiobjective Optimization for Multimodal Problems. IEEE Transactions on Consumer Electronics, forthcoming. [21] Li, A., Liang, L., Qi, S., & Xia, T. (2025). Stimulus payments, economic outlook, and retail consumption behavior. Applied Economics Letters, forthcoming. [20] Li, Z. & Liang, L. (2025). Introducing new products via social media influencers: Pricing and commission strategies. Naval Research Logistics, 72(6), 843-857. [19] Wang, P., Shao, J., Liang, L., & Tang, Y. (2025). Multi-channel retailing and consumers’ environmental consciousness. Annals of Operations Research, 345, 467-515. [18] Jiang, W., Wang, X., Liang, L., Leng, M., & Fang, X. (2024). ESG ratings as a strategic imperative: Unraveling their influence on corporate financial performance in China. Journal of the Knowledge Economy, 16(2), 9313-9337. [17] Dong, Z., Liang, L., Liu, N., & Leng, M. (2024). Penetrating a market with local‐content and pricing decisions: Implications for a multinational firm in the competition with a local firm. Naval Research Logistics, 71(3), 477-495. [16] Gao, Y., Leng, M., Zhang, Y., & Liang, L. (2022). Incentivizing the adoption of electric vehicles in city logistics: Pricing, driving range, and usage decisions under time window policies. International Journal of Production Economics, 245: 108406. [15] Leng, M., Luo, C., & Liang, L. (2021). Multiplayer allocations in the presence of diminishing marginal contributions: Cooperative game analysis and applications in management science. Management Science, 67(5): 2891–2903. [14] Liang, L. & Atkins, D. (2021). Rewarding suppliers’ performance via allocation of business. Manufacturing & Service Operations Management, 23(2): 331-345. [13] Wang, C., Leng, M., & Liang, L. (2018). Choosing an online retail channel for a manufacturer: Direct sales or consignment?. International Journal of Production Economics, 195, 338-358. [12] Wang, K., Tsui, K. W. H., Liang, L., & Fu, X. (2017). Entry patterns of low-cost carriers in Hong Kong and implications to the regional market. Journal of Air Transport Management, 64, 101-112. [11] Leng, M., Li, Z., & Liang, L. (2016). Implications for the role of retailers in quality assurance. Production and Operations Management, 25(5), 779-790. [10] Zhang, Y., Liang, L., Liu, E., Chen, C., & Atkins, D. (2016). Patient choice analysis and demand prediction for a health care diagnostics company. European Journal of Operational Research, 251(1), 198-205. [9] Chan, K. H., Leng, M., & Liang, L. (2014). Impact of tax reduction policies on consumer purchase of new automobiles: An analytical investigation with real data‐based experiments. Naval Research Logistics, 61(8), 577-598. [8] Huang, J., Leng, M., Liang, L., & Luo, C. (2014). Qualifying for a government’s scrappage program to stimulate consumers’ trade-in transactions? Analysis of an automobile supply chain involving a manufacturer and a retailer. European Journal of Operational Research, 239(2), 363-376. [7] Luo, C., Leng, M., Huang, J., & Liang, L. (2014). Supply chain analysis under a price-discount incentive scheme for electric vehicles. European Journal of Operational Research, 235(1), 329-333. [6] Liang, L. & Atkins, D. (2013). Designing service level agreements for inventory management. Production and Operations Management, 22(5): 1103-1117. [5] Huang, J., Leng, M., Liang, L., & Liu, J. (2013). Promoting electric automobiles: Supply chain analysis under a government’s subsidy incentive scheme. IIE Transactions, 45(8), 826-844. [4] Song, J., & Liang, L. (2013). Dynamic inventory control game for perishable products with concurrent probabilistic demands from two-fare classes. International Journal of Inventory Research, 2(1-2), 82-107. [3] Santos, A., Gurling, J., Dvorak, M. F., Noonan, V. K., Fehlings, M. G., Burns, A. S., Lewis, R., Soril, L., Fallah, N., Street, J. T., Belanger, L., Townson, A., Liang, L., & Atkins, D. (2013). Modeling the patient journey from injury to community reintegration for persons with acute traumatic spinal cord injury in a Canadian centre. PLOS ONE, 8(8), e72552. [2] Huang, J., Leng, M., & Liang, L. (2012). Recent developments in dynamic advertising research. European Journal of Operational Research, 220(3), 591-609. [1] Atkins, D. & Liang, L. (2010). A note on competitive supply chains with generalised supply costs. European Journal of Operational Research, 207(3): 1316-1320.
Book Book Chapter Huang, J., Leng, M., & Liang, L. (2011). Competition and coordination in a fashion supply chain with wholesale pricing schemes. Fashion Supply Chain Management: Industry and Business Analysis, T. Choi (ed.), IGI Global, pp. 42-73.
Refereed Conference Publication Liang, L., Xiao, G., & Ye, H. (2017). “Capacity allocation in a service system: Parametric and data-driven approaches.” HCI International 2017, Vancouver, Canada. Proceedings, pp. 295-307, Springer-Verlag GmbH and Co. KG.
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