Course Description
Courses offered at Lingnan University, Hong Kong (12 LU credits)
ACH501 Critical Issues for Culture and Heritage Management (3 LU credits)
The course introduces students to the politics and policies of heritage management in the urban environment. Following completion of the course, students should have a good understanding of what constitutes urban and cultural heritage, and why its conservation is so politicised. The course begins by questioning what cultural heritage is in urban contexts, and examining the pressures that processes of urbanisation and development place on existing urban landscapes and connections to place. It will also examine both academic and professional debates regarding ideas about how and why objects, buildings, landscapes, and traditions should be preserved, protected, and presented to current and future generations. The key emphasis will be on the emergence of urban heritage landscapes in Asian cities. In particular, the course will discuss the similarities and divergencies between arts heritage conservation and management in the UK context with that of Hong Kong and the Greater Bay Area
MCG503 History, Heritage and Regional Perspectives (3 LU credits)
The course History, Heritage and Regional Perspectives, currently offered by Master of Cities and Governance, provides an overview of key theoretical, practical and policy debates within the field of heritage management. The focus is on the history and heritage of the Greater Bay Area, but also brings in a comparative perspective by incorporating international case studies and policy issues from other parts of Asia and the world. The concept of heritage will be explored from an inter-disciplinary approach to cover heritage practices including the identification, assessment, research, preservation, interpretation, and promotion of various forms of cultural heritage. Students will also be introduced to international, national and regional cultural heritage regulations and policies.
ACH502 Cultural Policy and Practice (3 LU credits)
This course will address a range of issues relevant to cultural policy and practice in Hong Kong and other Asian cities. It will discuss the relationship between cultural production and policy and deal with issues of ‘what is culture’ in different cultural contexts and countries. This course will provide students with a deeper understanding of the formation and reformation of cultural policies at the local, national, regional and international levels. The Cultural Policy and Practice will enable students to participate in the process of proposing local cultural policies for their countries and to network for the purposes of the research needed to develop policies conducive to improving the working environment in the arts and cultural sector. The course will also provide some practical, transferrable skills, such as decision-making, data management, community consultations, marketing, policy evaluation and development.
ACH503 Arts Exhibition and Performance Management (3 LU credits)
Arts exhibition is a contested field of practice, mediating the production, circulation and consumption of art and culture, as well as offering a reflection on the social and cultural phenomenon. This course, run in collaboration with the Hong Kong Arts Center, will be taught through interactive workshops and seminars. To enable students’ understanding of different art exhibition approaches and performance management means, this course will introduce the histories and practices of art exhibitions in both Western and Asian contexts. It will focus on key themes and debates within exhibition-making such as the role of curator, boundary-pushing curatorial concepts, curating in and outside the museum and working with communities and other mediums and disciplines. Students will learn critical organisational management skills, including general people management and marketing skills. They will also learn about some aspects of collection management and the tools needed for understanding visitor volume and needs.
Courses offered at University of Lincoln (UoL), UK (60 UoL credits)
Note: 5 UoL credits = 1 Lingnan credit
TOU9176M Research Methods for Tourism, Events and Hospitality (15 UoL credits)
This module aims to prepare students for undertaking the research required for a dissertation or an equivalent piece of academic work. It seeks to introduce students to the core principles of the research methods they are likely to encounter in their research, the basics of research design and the organisation of an independent study. Both qualitative and quantitative methods of data collection and analysis can be explored. In the context of qualitative data, students have the opportunity to learn how to conduct, transcribe and analyse semi-structured interviews. The principles and procedures of survey design and statistical modeling can also be introduced. Students are expected to develop and present their dissertation (or equivalent work) ideas as an extended research proposal. This module aims to prepare students for undertaking the research for their master's dissertation or project, and other assignments.
TOU9143M The Visitor Experience at Cultural and Heritage Attractions (15 UoL credits)
Cultural and heritage sites, festivals and events are growing in number and popularity. Moreover, the divide between fixed attractions and events is to some extent dissolving. Attractions such as museums and galleries are increasingly attempting to reinvent themselves as spaces of multiple uses. This module asks who the visitors are, and what they hope to gain from the experience. It is designed to provide students with an opportunity to develop a critical understanding of the approaches adopted to enhance the visitor experience.
TOU9156M Digitising Cultural and Heritage Collections (15 UoL credits)
This module is designed to address key issues in collections management, with a focus on digital collections. As well as aiming to introduce key theory and concepts, the module contains a strong practical dimension, as students have the opportunity to participate in the production of metadata, the development of a content management system and the application of a content management system to supporting exhibition development. This includes key organisational management skills, including a more detailed practical and theoretical understanding of collection management techniques. This includes metadata development and management, debates about management vs. Curatorship, and key decision-making skills.
BUS9028M Community Organisation, Sustainability and Development (15 UoL credits, optional)
This module aims to introduce students to a range of non-traditional business models and to challenge established expectations and norms about business ethics, motivations, value systems and practices. The module presents the notion that enterprises can operate due to motives other than profit-maximisation and that Social Purpose Organisations can exist to fulfil social functions using business models to create an alternative basis for sustainability and development. Students are challenged to think critically about these forms of organisation and their impact on societies (positive and negative). Students are also challenged to consider how issues such as performance management can translate into the operations of community enterprises.
MKT9118M Digital Marketing (15 UoL credits, optional)
This is an exciting module where students learn about social media and mobile marketing through creating digital content on a diversity of platforms including blogs, wikis, and apps. This module provides a critical understanding of the methods, techniques and tools for improving an organisation’s digital branding efforts and digital marketing strategy. We aim to provide students with the most up-to-date theories of digital marketing following a hands-on approach where students apply their knowledge to real-world case studies. The Digital Marketing module will contribute to developing students' creativity and digital planning skills with a view to creating and sustaining organisational competitive advantage. The knowledge gained in this module is applicable to businesses, government institutions and non-profit organisations in a variety of industries and contexts.
BUS9048M Strategy Making (15 UoL credits, optional)
The module has been designed to allow students to gain the knowledge and expertise necessary to perform a managerial role as a strategist by encouraging and enabling them to develop the intellectual and professional acumen needed for the conception and analysis of responsible business strategies; to make appropriate choices between strategic options; and then to follow a strategic trajectory that will deliver results that are robust, ethically sound and socially responsible. Accordingly, the module adopts a contingency approach that is grounded in the understanding of the non-existence of the best way in strategy.
Dissertation (Joint Supervision by both universities)
ACH504 Dissertation: Master of Arts in Arts and Cultural Heritage Management (30 UoL credits & 6 LU credits)
All students will write a dissertation on an aspect of Arts and Cultural Heritage Management. Preparation for undertaking this part of the programme starts in term one with sessions on study skills and is followed by a series of seminars primarily with practitioners that introduce students to key issues of how policy is implemented in practice. Sessions are normally two hours long, initiated by a presentation that outlines the history, remit and policy of an arts organisation followed by a discussion on the key areas of current concern. Students will then be able to discuss and expand on the issues raised and make connections with the policy areas studied. These seminars also introduce students to a range of specialist practice that is only briefly covered in programmes such as reminiscence theatre or gallery education programmes. Students will be assigned one supervisor from the University of Lincoln, and one from Lingnan, so that students can benefit from the expertise of staff at both institutions and maintain links with them throughout their studies.