Lingnan University’s first Business Case Competition trains future business leaders to tackle current challenges

To encourage students to develop interdisciplinary skills, Lingnan University held the inaugural Business Case Competition on 13 April. The competition received strong support from six leading organisations from the government, and the business and charity sectors: the Regional Crime Prevention Office, New Territories North, Hong Kong Police Force, Alibaba Cloud, Silence Limited, the Hong Kong and China Gas Company Limited, Vitasoy International Holdings Limited, and the Wai Yuen Tong Medicine Company Limited.

The goal was to develop participants’ analytical abilities, communication skills, and team collaboration by arriving at effective and imaginative solutions for complex business cases. This highly anticipated event gave Lingnan students a valuable opportunity to familiarise themselves with the commercial decision-making process, practise on real-world problems, and seek innovative ideas and marketing strategies for concrete corporate challenges in order to prepare for their future.

Seventy-one teams of 284 Lingnan students from different academic backgrounds entered the competition. After fierce competition, the excellent analyses and strategic design of Team A from the Sub-Degree and UG division for case “Vitasoy”, and Team B from the Taught Postgraduate division for case “Alibaba Cloud” stood out from the rest, and they emerged as champions in their respective categories, each winning a prize of HK$5,000.