商學院
數碼商業
JUPAS No. Not Applicable
Year of Entry 高年級入學
Funding Type 教資會資助課程
Senior Year Entry: During application, students should first choose "Business Administration (Senior Year)" under the section "Study Programme", then choose "Digital Business" as one of the "Stream / Concentration Preferences" of the BBA (Hons) programme.
The award of this Bachelor's programme will be Bachelor of Business Administration (Hons).
Overview
The BBA (Hons) in Digital Business, jointly offered by the Department of Marketing and International Business and the Department of Operations and Risk Management, provides broad coverage of professional knowledge such as e-Business, Information Systems, Operations Management, Data Science and Artificial Intelligence, and offers practical training that encourages exposure to entrepreneurship and the developing of start-up plans. Our innovative curriculum is designed to equip students with the skills and knowledge to thrive in the dynamic landscape of a rapidly evolving digital economy.
Generous scholarships and internships
The University offers a wide range of scholarships for students pursuing the BBA (Hons) programmes with exceptional academic performance or outstanding contributions to community service.
To foster holistic development, we provide ample opportunities for students to participate in overseas exchange, community service and internships via our well-established network of partners in academia and the business sector in Hong Kong, mainland China and beyond.