Sponsored Research

Sponsored Research

 

TitleTax Collector or Tax Avoider
Principal InvestigatorProf. Chan Koon Hung, Department of Accountancy
Research PlanThis is an empirical tax compliance research. It studies the agency conflict or local vs. central government in China on tax compliance.
  
TitleWhat Makes Stars Shine? Evidence from Star Analyst Use of Intangible Information in Recommendation Revisions
Principal InvestigatorProf. Kenny Lin
  
TitleEmotional Labor at Team Level: Antecedents and Consequences
Principal InvestigatorProf. Chen Tingting
  
TitleCredit Risk Research: Insurance Credit Analysis
Principal InvestigatorProf. Winnie Poon
  
TitleCross-Cultural Differences in the Consumption of Counterfeit Luxury
Principal InvestigatorProf. Peng Ling
  
TitleMonitoring Roles of External Auditors and Tax Authorities in Tax-induced Downward Earnings Management
Principal InvestigatorProf. Kenny Lin
  
TitleDose Group Improvement-oriented Voice Really Improve Group Performance
Principal InvestigatorProf. Chen Tingting
  
TitleAnalyzing the Endogeneity of Location Choice and Entry Mode in FDI
Principal InvestigatorProf. Geng Cui, Department of Marketing and International Business
Research PlanThe study explores the application of the control function approach to address the unresolved critical issue in the FDI literature. Particularly, the endogeneity issue between location choice and entry mode of FDI for the multinational firms from emerging market will be examined.
  
TitleDoes Review Structure Matter? How Narrative or Pros-Cons Review Influences Review
Principal InvestigatorProf. YU-Jen Chen, Department of Marketing and International Business
Research PlanThis research aims to highlight the importance of review structure by showing its impact on review content. Next step is to manipulate the goals (e.g., self-enhancements. helping) directly and it is expected to attenuate the review process effect when the goal is manipulated directly.
  
TitleThe Rise of Asian Firms
Principal InvestigatorProf. T S Chan, Department of Marketing and International Business
Research PlanThe AIBSEAR Book series on The Rise of Asian Firm (2nd volume) is published by AIBSEAR and Palgrave MacMillan. With the book, it is hoped to solidify and showcase the best research in international business, consumer research, and marketing strategies relating to this region.
  
TitleThe Effect of Online Manipulations on Sales: An Empirical Investigation across Different Platforms
Principal InvestigatorProf. Peng Ling
  
TitleManaging Channel Partner’s Opportunism through Guanxi” and “Guanxi and Opportunism in Mainland China
Principal InvestigatorProf. Ada Wong
  
  
TitleAgency Theory in Taxation
Principal InvestigatorProf. Chan Koon Hung, Department of Accountancy
Research PlanA new agency theory will be examined to explain taxation problem.
  
TitleBook-Tax Conformity, Reporting Incentives, and Earning Quality: Contrasting Evidence from China
Principal InvestigatorProf Kenny Lin, Department of Accountancy
Research PlanThis study examine the effect of major financial reporting changes experienced by the Chinese listed firms, i.e. decreasing conformity between book income and taxable income, in conformity on earning quality. Results provide contrasting evidence on the effects and highlight the importance of considering the underlying institutional features of the reporting environment.
  
TitleHow and When Communicators’ Relation Influences Message Persuasiveness
Principal InvestigatorProf. YU-Jen Chen, Department of Marketing and International Business
Research PlanThis project examines how the relation between two information providers can affect the level of pensiveness on consumers. The situation of study refers to a multi-senders communication context, e.g. how would consumers perceive the source credibility when multiple senders aggregately constitute the source?
  
TitleAsian Consumer Responses to Counterfeit Luxury Products: The Role of Face Concern
Principal InvestigatorProf. Patrick Poon, Department of Marketing and International Business
Research PlanThis research explores how the role of face concern will influence consumer reaction toward counterfeit luxury products. It suggests that face concern will have a negative impact on Asian consumer reactions towards counterfeit luxury products because counterfeit products involve social risk of losing one’s favorable public self-image.
  
TitleXBRL and its Implications for Tax and Auditing Research
Principal InvestigatorProf. Chan Koon Hung, Department of Accountancy
Research PlanThis is a literature review and exploration of new research issues.
  
TitleMultinational and Global Consumers
Principal InvestigatorProf. T S Chan, Department of Marketing and International Business
Research PlanThe AIBSEAR Book series on Multinational and Global Consumers is published by AIBSEAR and Palgrave MacMillan. With the book, it is hoped to solidify and showcase the best research in international business, consumer research, and marketing strategies relating to this region.
  
TitleThe Impact of Accountability, Materiality and Audit Status on Tax Professionals’ Responsibility for Fraud Detection in the PRC
Principal InvestigatorProf. Richard S. Simmons, Department of Accountancy
Research PlanThis research adapts the triangle model of responsibility to study the impact of quantitative materiality on tax professionals’ perceived responsibility for detection of fraud.