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課程安排
學生需於 1 年內完成 9 門課程,除諮詢項目為 6 學分外,其他每門課程均為 3 學分。
必修課程(6 門課程):
- MIB501 Consumer Behaviour
- MIB502 Applied Marketing Research
- MIB503 International Marketing Management
- MIB504 International Trade and Investment
- MIB506 Consulting Project (6 credits, Year-course)
- MIB605 E-commerce and Social Media Marketing
選修課程*
(任選 3 門課程:可以選擇 "3 門 Marketing 課程" 或者 "2 門 Marketing 課程 + 1 門 International Business" 課程):
Marketing Cluster
- MIB505 Services Marketing and Customer Relationship Management
- MIB601 Innovation Management and Digital Transformation
- MIB602 Integrated Marketing Communications
- MIB604 Sales and Retail Management
- MIB606 Financial Services Marketing
- MIB607 Big Data Marketing
International Business Cluster
- CDS513 Purchasing and Logistics Management for eBusiness
- MGT604 Strategic Management
* 選修課程開設與否取決於學生需求及學系教師的教學安排。
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