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Ling U

Ling U

Ling U

Ling U

Ling U

市場及國際企業理學碩士課程 (MScMIB)

課程安排

學生需於 1 年內完成 9 門課程,除諮詢項目為 6 學分外,其他每門課程均為 3 學分。

必修課程(6 門課程):
  1. MIB501 Consumer Behaviour
  2. MIB502 Applied Marketing Research
  3. MIB503 International Marketing Management
  4. MIB504 International Trade and Investment
  5. MIB506 Consulting Project (6 credits, Year-course)
  6. MIB605 E-commerce and Social Media Marketing
選修課程*
(任選 3 門課程:可以選擇 "3 門 Marketing 課程" 或者 "2 門 Marketing 課程 + 1 門 International Business" 課程):

Marketing Cluster

  1. MIB505 Services Marketing and Customer Relationship Management
  2. MIB601 Innovation Management and Digital Transformation
  3. MIB602 Integrated Marketing Communications
  4. MIB604 Sales and Retail Management
  5. MIB606 Financial Services Marketing
  6. MIB607 Big Data Marketing

International Business Cluster

  1. CDS513 Purchasing and Logistics Management for eBusiness
  2. MGT604 Strategic Management

* 選修課程開設與否取決於學生需求及學系教師的教學安排。


此中文頁面為英文版本譯本,如中、英文兩個版本有任何抵觸或不相符之處,應以英文版本為準。