Student Enhancement Programme (SEP)

Introduction

The Student Enhancement Programme (SEP) has been developed to provide special assistance and support for the most motivated and talented students in the Marketing and Social Media major and Digital Business major. Selected SEP members will have opportunities network with leading marketing professionals in Hong Kong; lead Departmental activities with coaching from the marketing professors and faculty, and receive a number of other benefits as detailed below. The majority of SEP students have been offered internships for the summer and/or exchange positions at overseas universities in their third and final year and have obtained a good record in their resume when they enter to the job market. On top of the efforts and time devoted, the Department will provide financial sponsorship and support for the activities listed below:

1. Annual conference, marketing symposium, seminars and luncheon talks organized by the professional bodies such as the Chartered Institute of Marketing (CIM), Hong Kong Institute of Marketing (HKIM);
2. Open competitions organized for undergraduate students;
3. Departmental and University activities such as student ambassadors in the BBA Forum, Marketing Forum, Guest Lectures, and Student Representative in BBA (Hons) Programme promotion that help promote the University and the Department;
4. Summer internships, company visits, study tours and other research and consultancy projects in the Department;
5. Activities that provide opportunities to network with previous students, alumni and marketing faculty members, etc.