Research Interests of Staff - Department of Marketing and International Business
| Title & Name | Position and Academic Qualifications | Research Interest |
| Prof. PENG Ling | Associate Professor and Head of Department
BEng (Renmin); MEcon (Sun Yat-sen); PhD (Alberta) | – E-commerce and social media – Content marketing – Econometrics – Psychometrics – Data mining – Machine learning |
| Prof. BARNES Bradley R. | Professor; Special Advisor to President on Internationalization and Director of Global Education
BA (Sheffield Business School); MSc (Huddersfield); PhD (Leeds) | – International management – Global marketing – Guanxi relationships |
| Prof. LUI Hon-Kwong | Professor
BSc (London); MSocSc, PhD (HKU) | – Labour economics – Applied marketing research – Hong Kong economy |
| Prof. WHITLA Paul | Professor of Teaching; Associate Director of Undergraduate Programmes
BA (Manchester); PhD (PolyU) | – Globalisation in service industries – Multinational business strategy – Marketing strategy in Asia-Pacific – Sports marketing and internationalisation |
| Prof. YAN Aihua | Professor of Teaching; Director of Undergraduate Programmes
BE (USTC); PhD (Missouri-St. Louis) | – Business Analytics – Digital Transformation – AI in Healthcare – IT Governance |
| Prof. CAO Cong Clark | Associate Professor; MScMIB Programme Director
BM, MMgt (Jiaotong, Shanghai); PhD (Arizona) | – Consumer psychology and consumer neuroscience – Basic motivation – Collecting behavior – Information processing |
| Prof. LI Yiwei, Victor | Associate Professor (Presidential Early Career Scholar)
BBA, MS, PhD (CUHK) | – Methodologies – Field experiment – Applied econometrics – Bayesian statistics – Machine learning
Topics: Social network; Influencer marketing; Crowdfunding; Mobile marketing; Word of mouth; Behavioural economics |
| Prof. CHUNG Yu-Ho, Sebastian | Assistant Professor
MSc (HKBU); MSc (Kent); BSc, PhD (CUHK) | – Social media – Content marketing – Moment-to-moment data – Psychometric model |
| Prof. GAO Yi, Angela | Assistant Professor
BBA DUFE; MSc (Economics) HKU; PhD (Marketing) PolyU | – Influencer marketing – Livestream commerce – Human-AI interaction – Healthcare marketing – Marketing strategy |
| Prof. OH Ga-Eun, Grace | Assistant Professor
BBA, MS (Seoul National); PhD (HKUST) | – Consumer psychology – Self-control – Food consumption – Health behaviour – Aging consumers/workers – Social influence |
| Prof. QI Suntong, Stone | Assistant Professor; Associate Director of DBA in Global Digital Economy and Governance
BBA, MPhil (LU); PhD (CUHK) | – Consumer decision-making – Shopping experiences |
| Prof. WANG Qian | Assistant Professor
BS (U. of Science and Technology of China), PhD (CityU) | – Pricing – Priority pricing in queues – Information disclosure – Price match guarantee – Interface between marketing and operations management |
| Prof. WANG Xiang | Assistant Professor
BS (Fudan); PhD (UFlorida) | – Consumer psychology – Resource scarcity – Consumer uncertainty – Algorithms and consumer choice |
| Prof. HE Dongjin | Visiting Assistant Professor
BBA (JUFE); MSc (ZUEL); PhD (PolyU) | – Social influence on consumer behaviour – Prosocial behaviour – Social signaling – Gift giving – Alliance – Marketing communications – Self-control – Branding – Information concealment and disclosure – Information processing – Lay theories – Visual art, product and promotion design |
| Prof. FANG Xunchang, Krystal | Research Assistant Professor
BSocSc, PhD (HKU) | – Artificial intelligence – Social media marketing – Human-Computer interactions – Anthropomorphism – Interpersonal relationships – Food marketing |
| Prof. Hilda KEUNG | Assistant Professor of Teaching
BA (PolyU); MA (HKBU); MSc (CityU); PhD (HKBU) | – Artificial intelligence – Consumer psychology – Social media – Teaching and learning |
| Prof. WONG Man-Chung, Albert | Assistant Professor of Teaching
BSocSc (CUHK); MSc (CityU); DBA (Newcastle) | – Social marketing – ESG – Brand – Social media – Consumer behaviour |