Undergraduate Courses Offered by Department of Marketing and International Business
Course Code | Course Title | Pre-requisite |
| BUS2105 | Microeconomics for Business | Students are not allowed to take both this course and ECO2101 Introduction to Economics |
| BUS2108 | Global Business Environment | Students are not allowed to take both this course and GLA2003 Global Business and Management / GDS1004 Global Business and Sustainable Development |
| BUS2205 | - | |
| CLA9003 | Innovation in Practice | - |
| CLC9012 | To Care About Our Society - Social Marketing | - |
| CLC9022 | The Digital Economy and Social Media | - |
| CLE9013 | Consumer Culture and Values | - |
| MKT2221 | Marketing in the Chinese Mainland | - |
| MKT2231 | Advertising and Integrated Marketing Communications | - |
| MKT2241 | International Business Management | - |
| MKT2242 | Digital Innovation | - |
| MKT2243 | Doing Business in Emerging Markets | BUS2108 Global Business Environment / GLA2003 Global Business and Management |
| MKT2244 | Green Marketing: ESG and Sustainability | - |
| MKT2245 | Crisis Communication and Social Media | - |
| MKT2246 | International Event Marketing: Social Media and Societal Impact | - |
| MKT3001 | Social Media Marketing | BUS2205 Marketing Management |
| MKT3006 | Marketing Analytics | CDS1003 Probability and Statistics 1 / BUS1102 Statistics for Business |
| MKT3201 | Consumer Behaviour | BUS2205 Marketing Management / PSY2101 Introduction to Psychology |
| MKT3203 | Marketing Research | BUS2205 Marketing Management |
| MKT3301 | e-Marketing | BUS2205 Marketing Management |
| MKT3321 | International Marketing Management | BUS2205 Marketing Management |
| MKT3351 | Retailing and Distribution Management | BUS2205 Marketing Management |
| MKT3353 | Services Marketing | BUS2205 Marketing Management |
| MKT4312 | Strategic Brand Management | BUS2205 Marketing Management |