MKT3203 Marketing Research
First Term, 2026-27
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Marketing Research:
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IBM SPSS Statistics 29 Step by Step: A Simple Guide and Reference:
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Course Description
Pre-requisite: BUS2205 Marketing Management
This course examines the internal and external factors that influence consumer behaviour and the decision-making process. It surveys various concepts, theories and analytical frameworks for explaining and analysing consumer behaviour and draws practical implications for marketing strategies. Consumer case study analysis is an essential part of this course.
Instructor
First Term, 2026-27
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