CLC9022 The Digital Economy and Social Media

First & Second Term, 2026-27

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Introduction to Digital Economics Foundations, Business Models and Case Studies
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Digital Marketing Foundations and Strategy
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Course Description

Pre-requisite: Nil

The new information communication technologies (ICT) have transformed the economy in fundamental ways. The internet and social media have enabled instantaneous interactions and transactions among people through online platforms. The course adopts an interdisciplinary perspective, introduces the economics of information, explores how ICT and social media have transformed the modern economy, its structure and players, and examines the formation of social networks and public opinions, which in turn inform consumer attitudes and decisions and allow firms to engage consumer in a multitude of ways. It also addresses relevant critical issues including information asymmetry, participation inequality, privacy, information disclosure and manipulation, and explores how players can work together to create value ensure consumer welfare, and promote the healthy development of the Internet and e-commerce.

Instructor

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Course Outline and Schedule

       Prof. CHUNG Yu-Ho, Sebastian: L1 & L2

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Lecture Notes

Students could access to the teaching notes in Moodle System