CAO Cong, Clark 曹聰

Education

BM, MMgt Jiaotong, Shanghai; PhD (Marketing) Arizona

Research Interests

Consumer psychology and consumer neuroscience, Basic motivation, Collecting behaviour, Information processing

Teaching

Advertising and Integrated Marketing Communications, Consumer Behaviour, Social Media Marketing

Selected Publication

C. Clark Cao, Merrie Brucks, Martin Reimann, “Seeking Structure in Collections: Desire for Control Motivates Engagement in Collecting”, Journal of Consumer Research, 2024;, ucae071. 

Zhuanlan Sun*, C. Clark Cao*, Sheng Liu*, Yiwei Li#, and Chao Ma (2024)#, “Behavioral Consequences of Second-Person Pronouns in Written Communications between Authors and Reviewers of Scientific Papers”, Nature Communications,15, 152 (* contributed equally; # corresponding authors)