Aims and Learning Outcomes
With the complexities of modern working life in Hong Kong, companies have to meet an ever-increasing demand for coherence within their organisation and strong relationships between staff, management and customers. These demands in turn create a definite need for human resource policies and marketing strategies. Psychological theories and practices are fundamental to improve workplace practices and interaction with customers. Psychology knowledge also helps managers at all levels of organisations select, support, motivate and train employees. It also helps businesses design products and build better relationships with customers.
Business psychology offers students the theories and skills needed to succeed in understanding what consumers want and the nuances of product design to obtain the perfect alignment of the needs of people, workplaces and organisations, and promote the awareness of what motivates and influences people that drives business. Integrating management studies with the critical and analytical methods of psychology, business psychology helps students pursue careers in personnel management, training and development, human resource management and employee and customer relations.
The Business Psychology Programme Intended Learning Outcomes (PILOs) (From 2020-21AY to 2024-25AY):
Demonstrate broad knowledge of key psychological principles
Apply psychological knowledge in managing and resolving business and organizational issues
Able to conduct rigorous (i.e. field and experimental) psychological research to identify and solve business and organizational problems
Demonstrate competencies and skills (e.g. identification and conceptualization of organizational issues, ability to conduct quality research) for future postgraduate training
The Business Psychology Programme Intended Learning Outcomes (PILOs) (With effect from 2025-26AY):
Demonstrate broad knowledge of key psychological principles
Apply psychological knowledge in managing and resolving business and organizational issues
Able to conduct rigorous (i.e. field and experimental) psychological research to identify and solve business and organizational problems
Demonstrate competencies and skills (e.g. identification and conceptualization of organizational issues, ability to conduct quality research) for future postgraduate training
Evaluate and recommend strategies to improve employee well-being in real-life organisational contexts