Wu Jieh Yee School of Interdisciplinary Studies
Sports Coaching and Event Management
JUPAS No. Not Applicable
Year of Entry Senior Year Entry
Funding Type Self-financed
ABOUT SCEM
Overview
The Bachelor of Social Sciences (Honours) in Sports Coaching and Event Management (SCEM) is a self-financed, two-year top-up degree programme offered by the School of Interdisciplinary Studies. The programme is designed for Associate Degree/Higher Diploma graduates from sports, business, management and health science programmes, as well as athletes aspiring to pursue careers in sports coaching and event management.
The programme adopts an interdisciplinary learning approach to enhance both learning and teaching experiences. Over the course of two years, students will thoroughly study various contents in sports coaching, including the integration of event management. Additionally, the curriculum covers practical applications in sports psychology, e-marketing, smart city initiatives, health promotion, and human resources management, providing a comprehensive education that prepares students for diverse professional roles.


Why SCEM?
Overview
Key Features
- Experiential: abundant learning opportunities via site visits, workshops, role-playing, practical sessions, and capstone projects;
- Interdisciplinary: courses from various disciplines, including sports psychology, e-marketing, smart city initiatives, health promotion, and human resources management;
- Practical: develop hands-on practical skills;
- Flexible: various modes of learning - onsite and online, with blended learning.
Goals
The programme aims to provide quality training for students in areas of sports coaching and event management. Through the integration of analytical and theoretical skills with practical experiences, students gain the necessary expertise in initiating and organising sports events and perform coaching duties in sports.

Programme Objectives
- To provide students with practical and theoretical knowledge in sports coaching and event management;
- To equip students with professional training in practising sports coaching and event management skills;
- To develop the critical thinking ability of students through the integration of smart city concepts in sports;
- To promote interdisciplinary approaches to address latest social needs in the demand for talents; and
- To prepare students for career development and progression in relevant disciplines.


Career Prospects
Graduates of the programme may seek employment opportunities within a multitude of sectors, including civil services, national and international sporting associations, private enterprises specialising in sports and recreational services, event organisers, fitness clubs and many more.










