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Upcoming Seminars

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29 April 2024 (Monday) 10:10am (venue: SEK106, Simon and Eleanor Kwok Building, Lingnan University)

Framing Decision Problem and Modeling Creative Activity as Search and Optimal Stopping

Traditionally, decision analysis focuses on the optimal decision from a set of a few alternatives. Realistically, alternatives are often not set (and can be generated or discovered), and one can potentially learn more about the risk and relevant objectives. Therefore, framing the decision problem right is extremely important. In this talk I will cover my current research around that. We will discuss “fast and frugal” ways of comparing the alternatives using almost stochastic dominance approach and how to model creative activity as search and optimal stopping.

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16 May 2024 (Thursday) 10:00am via Zoom (LINK) 

Open Source Products: The Moralization of Innovation

Firms can make their innovation-related knowledge open source (i.e., freely share it with the outside world) instead of keeping it secret or protecting it via patents. Through a series of lab and field studies, this research examines consumer beliefs and reactions to a firms’ open source activities and documents a positive “open source effect” whereby consumers are found to have heightened purchase intentions from firms involved in open source actions. This effect is driven by a societal benefits account: Consumers value open source products because they view the focal firm as a moral agent whose open source actions may benefit society. Consistent with this societal benefits account, the effect is found to be stronger when (1) moral (vs. selfish) firm motives are made salient, (2) consumers view the size of the societal impact as large (vs. small), (3) consumers associate the underlying technology with potentially positive (vs. negative) consequences for society, and (4) the firm freely shares internal (vs. integrates external) knowledge. By showing that, from a consumer perspective, the way firms go about innovation can be seen as more versus less moral (with important downstream consequences), the findings contribute to the literatures on open innovation, corporate social responsibility, and marketplace morality.

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Enquiries

For any enquiries, please contact us at [email protected] or (852) 2616-8371.