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本科入學

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tagline

本科入學

Liberal Arts Education Transformation For Life

研討會 / 講座

Wed, Mar 11, 2026

Lingnan Masterclass Series: 影響力的藝術 —— 解構消費者行為與市場策略

Lingnan Masterclass Series: The Art of Influence – Decoding Consumer Behaviour and Marketing Strategy

Join us to explore the hidden mechanics of the market. Discover how successful marketers use data and creativity to understand—and influence—the modern consumer.

Wed, Mar 11, 2026
15:30 – 16:30
LYH209, Lingnan University
English

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Speaker

Professor OH Ga-Eun, Grace

Assistant Professor in the Department of Marketing and International Business, Prof. Oh is an expert in consumer psychology and marketing strategy. Her diverse research explores the "why" behind our daily choices, spanning self-control, food consumption, and health behaviour. She also investigates the power of social influence on creativity, innovation, and conspicuous consumption in the modern market.

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