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本科入学

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本科入学

Liberal Arts Education Transformation For Life

研讨会 / 讲座

Wed, Mar 11, 2026

Lingnan Masterclass Series: 影响力的艺术 —— 解构消费者行为与市场策略

Lingnan Masterclass Series: The Art of Influence – Decoding Consumer Behaviour and Marketing Strategy

Join us to explore the hidden mechanics of the market. Discover how successful marketers use data and creativity to understand—and influence—the modern consumer.

Wed, Mar 11, 2026
15:30 – 16:30
LYH209, Lingnan University
English

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Speaker

Professor OH Ga-Eun, Grace

Assistant Professor in the Department of Marketing and International Business, Prof. Oh is an expert in consumer psychology and marketing strategy. Her diverse research explores the "why" behind our daily choices, spanning self-control, food consumption, and health behaviour. She also investigates the power of social influence on creativity, innovation, and conspicuous consumption in the modern market.

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Lingnan Masterclass Series: 从居所到生活世界：社会学研究如何影响社群

Thu, July 9, 2026

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Lingnan Masterclass Series: 谁设计了你的午饭？食物、文化与社会变革

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Lingnan Masterclass Series: 超越兵马俑：以考古与数码历史探索秦帝国

June 19, 2026

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