Chinese Tea Promotion in Young People
The "Chinese Tea Promotion in Young People" Project ("the project") is a two-year tea art promotion initiative sponsored by the Tin Ka Ping Foundation. It aims to inherit Chinese tea culture, enhance young people's understanding and interest in traditional Chinese culture, and improve their etiquette, personal development, and healthy habits.
The project holds various activities in universities, secondary schools, and communities to introduce the concept of “making friends through tea.” It aims to promote interaction and communication among people of different ages, allowing them to collectively experience the essence and lifestyle of traditional Chinese culture.
Main Goals
- Enhance the audience's understanding and interest in Chinese tea culture while inheriting traditional Chinese culture.
- Improve the spiritual cultivation of the audience and foster their sense of etiquette.
- Encourage the proper consumption of Chinese tea to promote health.
Foster engagement with the Chinese tea industry to develop talent for the sector.