Academic Seminars 2015 - 2019
| Date | Topics | Speakers |
| 7 Nov 19 (Thu) 3:00 -4:30pm SEK210, Lingnan Campus | Decomposing the Impact of Movie Release Gap in International Markets: Evidence from China | Prof. SUN Qi Associate Professor of Marketing College of Business, Shanghai University of Finance and Economics, China |
| 7 Nov 19 (Thu) 10:30am - 12:00nn SEK210, Lingnan Campus | Spillover Effects of Home Sharing on Local Markets: Evidence from Local Tourist Attractions | Prof. LIU Yong Professor of Marketing and Eller Professor University of Arizona, U.S.A. |
| 28 Oct 19 (Mon) 4:30 -6:00pm SEK107, Lingnan Campus | Usage Uncertainty and Pricing Schemes in the Ride-Hailing Industry: A Structural Approach | Dr. MIAO Wei PhD candidate (Quantitative Marketing) National University of Singapore. Singapore |
| 25 Oct 19 (Fri) 3:00 -4:30pm SEK206, Lingnan Campus | Voice as a Driver of Consumer Relationships with Smart Agents | Ms. HAN Yegyu PhD candidate (Marketing) Pamplin College of Business, Virginia Tech, U.S.A. |
| 14 Oct 19 (Mon) 4:00 -5:30pm SEK108, Lingnan Campus | Conceptual Metaphor Nudge Reduces Hunger Perceptions and Portion Size Choice: Implications for Online Food Ordering | Mr. GAO Fei PhD candidate (Marketing) HEC Paris, France |
| 11 Oct 19 (Fri) 4:00 -5:30pm SEK210, Lingnan Campus | Hiding in the Crowd: Secrecy Compels Consumer Conformity | Ms. HE Dongjin PhD candidate (Marketing) Hong Kong Polytechnic University, H.K |
| 10 Oct 19 (Thu) 10:00am -11:30am SEK210, Lingnan Campus | Feast or Famine? The Impact of Vice Amount on the Attractiveness of Vice-Virtue Bundles | Mr. Mustafa KARATAS PhD candidate (Marketing) Koc University, Instanbul, Turkey |
| 1 Apr 19 (Tue) 10:30am -12:00noon MBG10, Lingnan Campus | Is All That Glitters Gold? The Effect of Product Glossiness on Consumer Judgements | Ms. SONG Jiaqi, Flora PhD candidate (Marketing) Hong Kong Polytechnic University, H.K |
| 19 Feb 19 (Tue) 10:00 -11:30am SEK210, Lingnan Campus | Collect to Control: How Desire for Control Motivates Systematic Acquisition Behavior in Collecting | Mr. CAO C.Clark PhD candidate, Marketing University of Arizona, U.S.A. |
| 21 Jan 19 (Mon) 10:30 -12:00noon SEK210, Lingnan Campus | Calling a Friend: Whom and When? The Dynamic Effects of Friendship in Online Crowdfunding | Mr. LI Yiwei, Victor PhD candidate, Business School The Chinese University of Hong Kong, HK |
| 9 Nov 18 (Fri) 3:00 -4:30pm SEK210, Lingnan Campus | How Does A Firm Learn in A Changing World? The Case of Prosper Marketplace | Mr. LI Xinlong PhD candidate (Marketing) University of Toronto, Canada |
| 8 Nov 18 (Thur) 2:00 -3:30pm SEK210, Lingnan Campus | Scalpers: When "How Many" Is the Question | Ms. LIAO Chenxi PhD candidate (Marketing) University of Texas at Dallas, U.S.A. |
| 25 Oct 18 (Thur) 2:00 -3:30pm SEK206, Lingnan Campus | The Influence of Disease Cues on Consumer Preferences: An Evolutionary Perspective | Ms. HUANG Yunhui PhD candidate (Marketing) Hong Kong University of Science and Technology, H.K |
| 4 Oct 18 (Thur) 4:00 -5:30pm SEK210, Lingnan Campus | The Downside of Product Bundle Customization | Ms. HONG Jennifer Seokhwa PhD candidate (Marketing) New York University, U.S.A. |
| 28 Sept 18 (Fri) 3:00 -4:30pm SEK210, Lingnan Campus | Ignored or Rejected Shoppers: Retail Exclusion Effects on Construal Levels and Consumer Responses to Compensation | Dr. LU Fang-Chi Assistant Professor of Marketing Korea University, South Korea |
| 20 Sept 18 (Thur) 4:00 -5:30pm SEK210, Lingnan Campus | Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior | Ms. LEUNG Eugina PhD candidate (Marketing) Erasmus University,the Netherlands |
| 18 Sept 18 (Tue) 5:00 -6:30pm SEK107, Lingnan Campus | An Investigation of Relational Processing in Evaluative Conditioning | Ms. FAN Xiaomeng PhD candidate (Marketing) Northwestern University, U.S.A. |
| 4 Sept 18 (Tue) 11:00 -12:30pm SEK210, Lingnan Campus | Display Advertising Pricing in Exchange Markets | Ms. CHOI Hana PhD candidate (Marketing) Duke University, U.S.A. |
| 12 Dec 17 (Tue) 2:30 -3:30pm SEK206, Lingnan Campus | International Entrepreneurship: Reflections on Research and Perspectives | Prof. ZHOU Lianxi Professor of Marketing and International Business Brock University, Canada |
| 20 Oct 17 (Fri) 09:30-11:00am Lingnan Campus (Skype) | The Evolution of Online Reviews: A Dynamic Topic Model for Multiple Text Streams | Mr. ZHONG Ning PhD candidate (Marketing) Emory University, U.S.A. |
| 16 Oct 17 (Mon) 2:30-4:00pm SEK210, Lingnan Campus | Media Platforms' Content Provision Strategy and Source of Profits | Mr. DU Jinzhao PhD candidate (Marketing) Duke University, U.S.A. |
| 13 Oct 17 (Fri) 10:00-11:30am SEK210, Lingnan Campus | Inferences From Uncertainty: How Uncertainty Diminishes vs. Heightens Desire for Information | Ms. HE Sharlene Shuyin PhD candidate (Marketing) Northwestern University, U.S.A. |
| 29 Sept 17 (Fri) 1:00-2:30pm SEK210, Lingnan Campus | How Well Do Consumer-Brand Relationships Drive Consumer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities | Mr. KHAMITOV Mansur PhD candidate (Marketing) University of Western Ontario, Canada |
| 29 Sept 17 (Fri) 10:00 -11:30am SEK210, Lingnan Campus | Role of Trust in Product-Harm Crises: A Cross-Category and Cross-Country Perspective | Mr. RAJAVI Koushyar PhD candidate (Marketing) University of North Carolina at Chapel Hill, U.S.A. |
| 25 Sept 17 (Mon) 4:30-6:30pm SEK210, Lingnan Campus | Engaging in Real-Time: Understanding The Effect of "Real-Time" Social Media Messages on Consumer Engagement | Ms. CHAE Myoung-Jin PhD candidate (Marketing) Georgia Institute of Technology, U.S.A. |
| 22 Apr 16 (Fri) 11:00am -12:00nn SEK210, Lingnan Campus | Understanding Dynamic Effects of a Firm's Response to Online Reviews: A Panel Vector Autoregressive Model | Mr. Jongmin KIM PhD (Marketing) University of Texas At Dallas, USA |
| 20 Apr 16 (Wed) 2:00 -3:00pm SEK210, Lingnan Campus | The Effect of Empty Space on Message Persuasion | Ms. Canice KWAN PhD candidate (Marketing) The Chinese University of Hong Kong |
| 19 Apr 16 (Tue) 11:00am -12:00nn SEK210, Lingnan Campus | Mitigating Cognitive Biases through Mental Traveling: The Effects of Cultural Syndromes and Perspective Flexibility | Mr. Vincent Chi WONG PhD candidate (Marketing) The Chinese University of Hong Kong |
| 18 Apr 16 (Mon) 4:30-5:30pm SEK106, Lingnan Campus | Understanding Social Network Effects in Crowdfunding | Professor Sebastian CHUNG Visiting Assistant Professor of Dept of Marketing and International Business Lingnan Uniiversity |
| 29 Feb 16 (Mon) 4:30-5:30pm SEK104, Lingnan Campus | More Than Meets the Eye: Visual Salience in Online Word of Mouth and Consumer Decision Making | Professor Na (Amy) WEN Assistant Professor The College of Business City University of Hong Kong |
| 30 Nov 15 (Mon) 4:30 -5:30pm SEK104, Lingnan Campus | Impact of Host Country Effects for Outsourced Banking Activities on Brand Equity And Customer Loyalty | Dr. Jinghui TAO Associate Professor and Associate Dean College of Marketing and Logistic Management Nanjing University of Finance & Economics |
| 15 Jun 15 (Mon) 2:00-4:00pm SEK206, Lingnan Campus | Designing to Serve: Bringing the Science of Design and Marketing in Service Innovation | Professor Ben S. LIU Professor of Marketing Quinnipiac University, USA External Academic Adviser of Dept. of Marketing and International Business Lingnan University |
| Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value | Ms. Sarah WEI Doctoral Student Department of Marketing, Business Economics and Law University of Alberta 2012 MPhil Graduate of Department of Marketing and International Business, Lingnan University |