Academic Seminars 2020 - 2024
| Date | Topics | Speakers |
22 Nov 2024 Brunch Seminar | Online Healthcare Platform Evolution: The Interplay of Bargaining and Network Effects | Prof. Junhong CHU Professor of Marketing Associate Director of Centre for Innovation and Entrepreneurship Associate Director of HKU Jockey Club Enterprise Sustainability Global Research Institute, The University of Hong Kong |
27 Sept 2024 Brunch Seminar | Social Media Marketing Research in Digital Economy | Prof. Celine Xingyu CHEN Associate Dean and Professor of Marketing, Shenzhen University |
| 23 May 2024 2:30 - 4:00pm Seminar | A Blessing or a Curse? Teletriage Service in Healthcare | Prof. Krista Li Blanche "Peg" Philpott Professor and Associate Professor of Marketing Kelley School of Business Indiana University, USA |
| 16 May 2024 10:00 - 11:30am Online Seminar | Open Source Products: The Moralization of Innovation | Prof. Darren Dahl Dean of the Sauder School of Business University of British Columbia, Vancouver BC Canada |
| 12 April 2024 2:00 - 3:15pm Seminar | Some Recent and Ongoing Research | Prof. Sha Yang Ernest Hahn Professor of Marketing School of Business, USC Marshall, USA |
| 2 March 2024 12:30 - 3:00pm Lunch Seminar | Exposure Paradox and the Riskiness of Strong Ties | Prof. Jayson Shi Jia Associate Professor of Marketing Hong Kong University, HK |
| 27 February 2024 10:00 - 11:00am Seminar | Data-Driven New Media: AIGC and Algorithm-driven Multi-accounts Strategy | Prof. Wenbo Wang Associate Professor of Marketing Hong Kong University of Science & Technology, HK |
| 2 February 2024 12:30 - 3:00pm Lunch Seminar | Free=Premium: Consumers Want Better When Free but More When Pay | Prof. Xianchi Dai Associate Professor of Marketing The Chinese University of Hong Kong, HK |
| 1 June 2023 10:00 -11:30am Online Seminar | Why Horizontal Organizations Don't Fall Flat: Organizational Structure Shapes Perceptions of Company Warmth | Prof. Darren Dahl Dean of the Souder School of Business University of British Columbia, Canada |
| 25 November 2022 2:00 -3:30pm Online Seminar | Restraining amidst Green-Eyed Monsters: When Envied People Reduce Indulgent Consumption | Prof. Grace OH Research Assistant Professor Dept. of Marketing and International Business, Lingnan University, HK |
| 24 November 2022 09:00 -10:30am Online Seminar | Variety Seeking in High-Frequency Consumption: New Implications for Targeted Marketing | Ms. Fan ZHANG PhD candidate (Quantitative Marketing) UC Berkeley, U.S.A. |
| 23 November 2022 09:00 -10:30am Online Seminar | When to Offer Price Match Guarantee: the Blessing of Scarcity | Dr. Qian WANG Postdoc The City University of Hong Kong, HK |
| 22 November 2022 09:00 -10:30am Online Seminar | When Preference Uncertainty Meets Outcome Uncertainty: More Uncertainty Increases Beliefs About Product Fit | Ms. Xiang WANG PhD candidate (Marketing) University of Florida, U.S.A. |
| 19 October 2022 09:00 -10:30am Online Seminar | First Week Human, Second Week Algorithm: Curation Source Advertising for Breadth-Then-Depth Selling | Mr. Han CHEN PhD candidate (Marketing) Temple University, U.S.A. |
| 18 October 2022 09:30 -11:00am Online Seminar | Platform Design and Competitive Price-targeting | Ms. Ruiqi (Rachel) WU PhD candidate (Quantitative Marketing) University of Rochester, U.S.A. |
| 14 October 2022 2:00 -3:30pm Online Seminar | Simple or Complex Logos? The Impact of Logo Complexity on the Brand Perception | Ms. Qing TANG PhD candidate (Marketing) Nanyang Technological University, Singapore |
| 12 October 2022 09:00 -10:30am Online Seminar | Quantity Display Optimization in Online Grocery Retailing | Ms. Wanyi ZHENG PhD candidate (Marketing) The University of Hong Kong, HK |
| 11 October 2022 09:30 -11:00am Online Seminar | Optimizing Rating Systems for Innovation | Ms. Sherry HE PhD candidate (Marketing) UCLA Anderson School of Management, U.S.A. |
| 25 May 2022 10:00 -11:30am Online Seminar | How Consumers Manage Embarrassing Service Encounters: A Dehumanization Perspective | Prof. Darren DAHL Senior Associate Dean - Special Projects (Covid Response) Sauder School of Business, University of British Columbia, Canada |
| 7 Dec 2024 (Tue) 9:30 -11:00am Online Seminar | Channel Coordination of Storable Goods | Prof. Krista LI Associate Professor of Marketing and Weimer Faculty Fellow Kelley School of Business, Indiana University, U.S.A. |
| 12 May 2021 (Wed) 10:00 -11:30am Online Seminar | Better Safe than Sorry: Effects of Brand Hatred on Preferences for Competing Brands | Prof. Darren DAHL Senior Associate Dean - Special Projects (Covid Response) Sauder School of Business, University of British Columbia, Canada |
| 29 Apr 2021 (Thu) 3:30 -5:00pm Online Seminar | The Persuasive Impact of Single versus Multiple Narrator Voices | Prof. Hannah Hanwen CHANG Associate Professor of Marketing Singapore Management University, Singapore |
| 19 Mar 2021 (Fri) 9:00 -10:30am Online Seminar | Rethinking Perceptions of Disability: The Unintended Harm of Simplified Inferences | Prof. Adriana SAMPER Associate Professor of Marketing W.P. Carey School of Business, Arizona State University, U.S.A. |
| 30 Jul 2020 (Thu) 10:00 -11:30am Online Seminar | Hurts So Good: Luxury Products That Incur Environmental Costs are Preferred by Consumers with High Need for Status | Prof. Darren DAHL Senior Associate Dean - Special Projects (Covid Response) Sauder School of Business, University of British Columbia, Canada |