
The Consulting Project is a unique and significant component of the MScMIB programme. It is an applied approach that integrates theory with hands-on experience in a real-world business setting. Given the opportunity of conducting different consulting projects under sponsorship of various well-established business organizations, students learn how to address the challenges and problems faced by businesses in Hong Kong and Mainland China. Our goal is to prepare students with project management, client engagement techniques, and managerial problem-solving skills. And by applying the knowledge and skills learned from lessons, students can conduct consultation studies for the clients.
Each year, under the supervision of their assigned project supervisors, students will work in teams on an assigned client project to conduct business analysis and market research to address the clients’ business needs, and provide informed analyses that guide clients’ decision-making and improvement initiatives. The emphasis will be on applying marketing theories, project management practices and theories of international business to solve the business problems faced by the clients. In addition, they will also deliver meaningful services to the community upon undertaking consulting projects.
The Aims of Consulting Project:
MScMIB Sponsoring Companies:
Each academic year, students are organized into small groups with supervision from project supervisors, and work in teams on assigned client consulting projects. Some of sponsoring companies include (in alphabetical order):