The Liberal Art University in Hong Kong
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Programme Structure

The programme is offered in full-time mode and requires the completion of a total of 30 credit hours, including NINE courses (6 required and 3 electives) with the normative study period of 10 months. The normal duration for the MSc programme is one year (ten months) full-time study, and the maximum duration is three years.

Curriculum +

+ Compulsory Courses (6 courses, 21 credits) [Term 1]

  1. Consumer Behaviour
  2. Applied Marketing Research
  3. International Marketing Management
  4. International Trade and Investment
  5. Services Marketing and Customer Relationship Management
  6. Consulting Project (6 credits) [Term 1 & Term 2]

+ Elective Courses* [Term 2]
(Any 3 courses, 9 credits, limited to maximum 1 course from the International Business Cluster)

Electives of Marketing Cluster

  1. Innovation and New Product Development
  2. Integrated Marketing Communications
  3. Sales and Retail Management
  4. E-commerce and Social Media Marketing
  5. Financial Services Marketing
  6. Big Data Marketing

Electives of International Business Cluster
(Students can choose no more than 1 course from the International Business Cluster)

  1. Purchasing and Logistics Management for eBusiness
  2. Strategic Management

+ Non-business degree holders are required to take a pre-entry bridging course which is normally conducted before the commencement of the MSc programme. It is a basic course aiming to introduce principles of marketing and economics to students, requiring a total of 42 class contact hours. The pre-entry Bridging Course is normally held in August before term commencement.

* The availability of elective offerings will be subject to student demand and faculty availability.


Graduation Requirements

- For graduation, students are required to complete a total of 9 courses of 30 credits as specified in the programme curriculum, including “required” and “elective” courses.

- The minimum GPA requirement for graduation will be 2.67 for the MSc programme.

- A student who has fulfilled all the requirements for graduation will be awarded the MSc degree with one of the following classifications:

(i) Distinction: CGPA>=3.50

(ii) Pass: CGPA >=2.67


Progression Requirements

- Students are required to achieve a Cumulative GPA of 2.33 or above in order to proceed to the next term.

- Withdrawal from the programme:

(i) Has exceeded the maximum period of study, which is 3 years for the MSc.; or

(ii) Will be unable to attain a Cumulative GPA of 2.67 at the end of the programme.

- Intermediate Award: Students will be awarded a Postgraduate Diploma if they complete any 4 required courses with a minimum GPA of 2.3 in the first term, and do not continue in the programme.