课程安排 (MScMIB)

課程安排

學生須在1年內完成 11 門課程，每門課程為 3 學分。

必修課程（6 門課程）：

1. MIB501 Consumer Behaviour
2. MIB502 Applied Marketing Research
3. MIB503 International Marketing Management
4. MIB504 International Trade and Investment
5. MIB506 Consulting Project (6 credits, Year-course)
6. MIB605 E-commerce and Social Media Marketing

选修课程*
（任选 3 门课程：可以选择 "3 门 Marketing 课程" 或者 "2 门 Marketing 课程 + 1 门 International Business" 课程）：

Marketing Cluster

1. MIB505 Services Marketing and Customer Relationship Management
2. MIB601 Innovation Management and Digital Transformation
3. MIB602 Integrated Marketing Communications
4. MIB604 Sales and Retail Management
5. MIB606 Financial Services Marketing
6. MIB607 Big Data Marketing

International Business Cluster

1. MGT604 Strategic Management

2. ORM513 Purchasing and Logistics Management for eBusiness

3. ORM545 Cloud-based Solutions for Digital Business Transformation

4. ACT615 Introduction to Python Programming

5. ESG503 ESG Accounting and Disclosure

6. ESG511 Sustainability in Hong Kong and Mainland China

* 選修課程開設與否取決於學生需求及學系教師的教學安排。

此中文頁面為英文版本譯本，如中、英文兩個版本有任何抵觸或不相符之處，應以英文版本為准。