Taught Postgraduate Programmes Office
Faculty of Business

Academic Programmes

Curriculum (MScMIB)

Curriculum

Students are required to complete 9 modules in one year of study. Each module bears three credits, except the Consulting Project which bears 6 credits.

Core Courses (Six courses):

  1. MIB501 Consumer Behaviour
  2. MIB502 Applied Marketing Research
  3. MIB503 International Marketing Management
  4. MIB504 International Trade and Investment
  5. MIB506 Consulting Project (6 credits, Year-course)
  6. MIB605 E-commerce and Social Media Marketing

 

Elective Courses*
(Choose 3 electives: ALL from Marketing or 2 from Marketing + 1 from International Business):

 

Marketing Cluster

  1. MIB505 Services Marketing and Customer Relationship Management
  2. MIB601 Innovation Management and Digital Transformation
  3. MIB602 Integrated Marketing Communications
  4. MIB604 Sales and Retail Management
  5. MIB606 Financial Services Marketing
  6. MIB607 Big Data Marketing

International Business Cluster

  1. MGT604 Strategic Management

  2. ORM513 Purchasing and Logistics Management for eBusiness

  3. ORM545 Cloud-based Solutions for Digital Business Transformation

  4. ACT615 Introduction to Python Programming

  5. ESG503 ESG Accounting and Disclosure

  6. ESG511 Sustainability in Hong Kong and Mainland China

* The offering of elective courses is subject to sufficient demand and faculty availability.