Programme Information (MScMIB)

Programme Website	www.ln.edu.hk/mkt/mscmib/
Special Features	Teaching and Learning: To adopt a student-oriented teaching and learning approach and emphasise close faculty-student relationship Professional Networking Activities: To provide students with whole-person and career development opportunities through professional networking activities Consulting Project: To enable students to put theory into practice, and deliver meaningful services to the community upon undertaking consulting projects
Mode of Study	Full-time
Programme Duration	Normal: 1 year Maximum: 3 years
Medium of Instruction	English
Credits Required	30
Modules Required	9 (Core courses: 6, including the Consulting Project with 6 credits; Electives courses: 3)
Pre-entry Course	Applicants holding a non-business degree are required to pass the pre-entry course "Marketing and Economics" prior to the start of the MSc Programme.
Tuition Fees (for 2027/28)	Local students: HKD228,000/programme Non-local students: HKD278,000/programme The tuition fees above do not cover pre-entry course.
Professional Recognition	The Chartered Institute of Marketing (CIM) Hong Kong Institute of Marketing (HKIM) Hong Kong Management Association (HKMA)
Programme Director	Prof. CAO Cong Clark Ph.D. (UA), M.M., B.M., B.LA. (SJTU)
Offering Unit	Department and International Business