Urgent.Lab

Urgent Lab is a start-up online shop that focuses on teenagers and position in trendy goods, like sneakers, backpack and accessories.

The Issue

During the time of COVID-19, with its extremely negative effect towards the economy and sales of physical stores, Urgent.lab find a huge opportunity of online shopping, especially in this period of time that people prefer to shop digitally and the limitation of not being able to travel to other countries.

The Solution

They turn their perspective to Online IG shop and aimed at enhancing customer-centric outcome by respecting customer's need. Besides, Urgent. Lab supply high-quality and high CP value fashion products to young generation. They provide the opportunity of helping people to purchase products internationally stands out.

Impact

Instagram is the major channel to sell their products. They currently have around 1300 Instagram followers. Besides, they made several IG advertisement promotions to increase their brand popularity. They have sold over 100 orders in this period and able to attract “long-term” and loyal customers.

Beneficiaries

Male in age between 10s to 30s who are interested in trendy clothing and sneakers

Project Team

Lin Anderson Dac & Lau Ka Yin

Funding Source

Graduate Support Fund 2020 - 2021

Project Classification

E-commerce / Online business / Fashion products / Sustainable fashion