Bachelor of Business Administration (Honours) - Management and Analytics

BBA (Hons) Management and Analytics with two concentrations

  1. Global Business Management and Analytics
  2. Human Resource Management and Analytics

     

The BBA (Honours) - Management and Analytics* (MA) prepares future business leaders with the essential competencies needed for managing people, teams, and organisations in the era of digital transformation. With two concentrations in Global Business Management and Analytics (GBMA) and Human Resource Management and Analytics (HRMA), the major offers two specialised pathways that equip managers to harness management and people analytics, driving strategy and organisational impact.

 

Our innovative curriculum integrates management with technology and data science, equipping students to navigate a global and people-technological landscape, while enhancing human values and capabilities in a digitizing world. We focus on key business challenges:

  • Leading and motivating employees
  • Enhancing performance and well-being
  • Managing innovation and change
  • Managing global business and entrepreneurial growth
  • Turning business and people data into decisions that improve outcomes
  • Adapting work, skills, and jobs to technological advancements like AI and machine learning responsibly.

 

Guided and supported by our committed, caring, student-centric faculty members, students have tailored opportunities for individualized learning and development, including internships, mentorship, scholarships, professional certifications, and local-to-international business competitions. Additionally, we provide professional workshops, seminars, and AI- and analytics-related training and certifications to boost employability and salary levels.

 

Our graduates secure employment at prestigious international and regional organisations such as PagePersonnel, Deloitte, and Hang Seng Bank, filling in-demand roles like management consultants, management trainees, and HR specialists, with 100% employment rate. Our graduates are eligible for associate membership of the Hong Kong Management Association (HKMA) and Hong Kong Institute of Human Resource Management (HKIHRM).

 

 

Global Business Management and Analytics (GBMA) Concentration: 

 

Mobile users, please click here to view the programme structure for the BBA (Honours) in Management & Analytics

 

Required / Elective

Course Code

Course Title

Pre-requisite

THREE

Required Courses

CLA9019

International Entrepreneurship 
(titled as Entrepreneurial Spirit and Opportunities in 2024/25 or before)

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MGT3352

Global Leadership Development with Analytics
(titled as Leadership and Teamwork in 2024/25 or before)
(titled as Global Leadership Development in 2025/26)
(coded as HRM3352 in 2025/26 or before)

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MGT4351

Management of Innovation and Change (note 1)
(coded as HRM4351 in 2025/26 or before)

BUS2202 Organisational Behaviour (can be replaced by any one of the relevant courses of PSY2101 Introduction to Psychology, PSY3202 Psychology Applied to Occupational Safety and Health, PSY3205 Social Psychology, and PSY4325 Industrial and Organisational Psychology, or other relevant courses approved by the Head of the Department of Management)

AND

Any TWO elective courses

CLC9023

Digital & Sustainability Transformation

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FIN3352

International Financial Management

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HRM3201

Compensation and Performance Management with Analytics (note 1)
(titled as Performance and Compensation Management

 in 2024/25 or before) 

BUS2202 Organisational Behaviour (can be replaced by any one of the relevant courses of PSY2101 Introduction to Psychology, PSY3202 Psychology Applied to Occupational Safety and Health, PSY3205 Social Psychology, and PSY4325 Industrial and Organisational Psychology, or other relevant courses approved by the Head of the Department of Management)

HRM3202

Global Talent Management (note 1)
(titled as Training and Development in 2024/25 or before)

BUS2202 Organisational Behaviour (can be replaced by any one of the relevant courses of PSY2101 Introduction to Psychology, PSY3202 Psychology Applied to Occupational Safety and Health, PSY3205 Social Psychology, and PSY4325 Industrial and Organisational Psychology, or other relevant courses approved by the Head of the Department of Management)

HRM3203

Human Resources Analytics

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HRM4350

Industrial Relations and Employment Law

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MGT4358

Be Future Ready! Work and Organisation in the Digital Era (note 1)
(coded as HRM4358 in 2025/26 or before)

BUS2202 Organisational Behaviour (can be replaced by any one of the relevant courses of PSY2101 Introduction to Psychology, PSY3202 Psychology Applied to Occupational Safety and Health, PSY3205 Social Psychology, and PSY4325 Industrial and Organisational Psychology, or other relevant courses approved by the Head of the Department of Management)

Mandatory Overseas/Mainland Experience

  • Overseas/Mainland exchange organised by the Office of Global Education (OGE) ]
  • Other overseas/Mainland academic activities, with the Department Head’s case- by-case prior approval, including: 
    • Overseas/Mainland internship 
    • Overseas/Mainland study tour 
    • Overseas/Mainland academic conference 
    • International competition 

Minimum Requirement: Submission of a structured written report (minimum of 2,000 words) that must receive a “Pass” grade as evaluated by students’ academic advisors.
 

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Note 1: Pre-requisite: BUS2202 Organisational Behaviour (can be replaced by any one of the relevant courses of PSY2101 Introduction to Psychology, PSY3202 Psychology Applied to Occupational Safety and Health, PSY3205 Social Psychology, and PSY4325 Industrial and Organisational Psychology, or other relevant courses approved by the Head of the Department of Management).

 

 

Human Resource Management and Analytics (HRMA) Concentration:

Required / Elective

Course Code

Course Title

Pre-requisite

THREE

Required Courses

HRM2200

Human Resource Planning and Staffing 

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HRM3201

Compensation and Performance Management with Analytics (note 1)

(titled as Performance and Compensation Management in 2024-25 or before)

BUS2202 Organisational Behaviour (can be replaced by any one of the relevant courses of PSY2101 Introduction to Psychology, PSY3202 Psychology Applied to Occupational Safety and Health, PSY3205 Social Psychology, and PSY4325 Industrial and Organisational Psychology, or other relevant courses approved by the Head of the Department of Management)

 

HRM3203

Human Resources Analytics

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AND

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Any ONE of the Human Resource Management Category *

HRM3202

Global Talent Management (note 1)

(titled as Training and Development in 2024-25 or before)

BUS2202 Organisational Behaviour (can be replaced by any one of the relevant courses of PSY2101 Introduction to Psychology, PSY3202 Psychology Applied to Occupational Safety and Health, PSY3205 Social Psychology, and PSY4325 Industrial and Organisational Psychology, or other relevant courses approved by the Head of the Department of Management)

MGT3352

Global Leadership Development with Analytics
(titled as Leadership and Teamwork in 2024/25 or before)
(titled as Global Leadership Development in 2025/26)
(coded as HRM3352 in 2025/26 or before)

---

HRM4350

Industrial Relations and Employment Law 

---

Any ONE of the Human Resource Analytics Category *

CLC9023

Digital and Sustainability Transformation

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HRM3353

Quality and People

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MGT4351

Management of Innovation and Change (note 1)
(coded as HRM4351 in 2025/26 or before)

BUS2202 Organisational Behaviour (can be replaced by any one of the relevant courses of PSY2101 Introduction to Psychology, PSY3202 Psychology Applied to Occupational Safety and Health, PSY3205 Social Psychology, and PSY4325 Industrial and Organisational Psychology, or other relevant courses approved by the Head of the Department of Management)

MGT4358

Be Future Ready! Work and Organisation in the Digital Era (note 1)

(coded as HRM4358 in 2025/26 or before)

BUS2202 Organisational Behaviour (can be replaced by any one of the relevant courses of PSY2101 Introduction to Psychology, PSY3202 Psychology Applied to Occupational Safety and Health, PSY3205 Social Psychology, and PSY4325 Industrial and Organisational Psychology, or other relevant courses approved by the Head of the Department of Management)

** Student will have to choose at least one elective course from each of two Categories, viz. the Human Resource Management Category and the Human Resource Analytics Category.

Note 1: Pre-requisite: BUS2202 Organisational Behaviour (can be replaced by any one of the relevant courses of PSY2101 Introduction to Psychology, PSY3202 Psychology Applied to Occupational Safety and Health, PSY3205 Social Psychology, and PSY4325 Industrial and Organisational Psychology, or other relevant courses approved by the Head of the Department of Management).

 

 

 

The Department of Management also offers or co-offers the following common core courses and cluster courses.

Common Core / Cluster Courses

Course Code

Course Title

Pre-requisite

Cluster Course

CLA- Creativity and Innovation Cluster course

CLA9019

International Entrepreneurship (titled as Entrepreneurial Spirit and Opportunities in 2024-25 or before)

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Cluster Course

CLC - Management and Society Cluster course

CLC9004

Traditional Chinese Thought and Management

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CLC9008

Business Ethics

CLC9009

Corporate Social Responsibility

CLC9010

Getting to Yes through Negotiation

CLC9017

Labour Markets, Employability and Career Development

CLC9023

Digital and Sustainability Transformation

Cluster Course

CLE - Values, Cultures and Societies Cluster course

CLE9023

Service Leadership

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For more information, please visit:

Undergraduate Programme (4-Year) - Streams of Study