Lingnan University Business Case Competition (LUBCC) 2025
What is LUBCC?
LUBCC, sponsored by CPA Australia, is a business case competition co-organised by the Taught Postgraduate Programmes Office (TPO) of the Faculty of Business and the Hong Kong Institute of Business Studies (HKIBS), in association with four leading organisations from the government and the business sectors: the Regional Crime Prevention Office (New Territories North) of the Hong Kong Police Force (RCPO), Hong Kong Hang Heung (恆香老餅家), Hoi Tin Tong (海天堂) and Sasa (莎莎香港).
The four organisations will share with participating teams the real-life challenges they faced before for the teams’ studies. Participating teams are then required to analyse the cases provided, determine market strategies, and propose solutions with both their theoretical knowledge and practical skills. The teams will present their results on the Presentation Day for the judges’ final evaluation.
For more information, please visit LUBCC 2024 or watch the LUBCC 2025 Briefing Session Video.
Rules and Regulations
Before signing up for the competition, please read and understand the Rules and Regulations for LUBCC 2025.
Prizes
| The Champion | HK$10,000 x 2 |
| The First Runner Up | HK$6,000 x 2 |
| The Second Runner Up | HK$4,000 x 2 |
| The Best Presenter | HK$3,000 x 2 |
| Merit Awards | HK$2,000 x 6 |
| The Most Popular Video Award | HK$3,000 |
Key Dates
| 13 Jan 2025 (Monday) | Briefing Session (Starts at 16:45 in LKK301) |
| By 22 Jan 2025, 17:00 | Registration |
| Feb to Mar 2025 | Training and Networking |
| By 7 Mar 2025, 17:00 | Submission of PowerPoint Presentation & Video Link |
| 12 Apr 2025 (Saturday) | Presentation Day and Award Presentation Ceremony |
Enquiries: 2616-8193 or [email protected]