Seminar on "Marketing-focused Interdisciplinary Research: A Review of Research Programs with the Example of Movie Branding Strategies in Internatinal Markets"
About the Event
Date & Time:
9:15 am - 10:30 pm
Venue:
ADG18, G/F, Wong Administration Building, The Alison Lam Foundation Council Chamber, Lingnan University
Speaker(s):
Prof Yong LIU, Professor of Marketing, University of Arizona, USA
Organiser:
Department of Marketing and International Business and Hong Kong Institute of Business Studies, Lingnan University
Remarks:
Language: English