Upgrade of Bulk Mail Management System
Originally introduced in October 2019 to streamline mass email communications, Bulk Mail Management System (BMMS) has now undergone a comprehensive overhaul to deliver improved performance, modern architecture, a superior user experience, and full compliance with the HKSAR Unsolicited Electronic Messages Ordinance.
Highlights of the new BMMS
Contact lists now feature a clean, organized layout—making it effortless to distinguish between list types (e.g., non-shared, shared, hard bounce, opt-out) and manage recipients efficiently;
Figure 1: Clearly organized contact lists
Figure 2: Simpler and intuitive interface for bulk mail creation
Creating campaigns is now more user-friendly and error-resistant. The process is split into clear, logical steps across multiple pages, guiding users seamlessly from setup to send;
Gain actionable insights with detailed reports tracking engagement, delivery rates, and effectiveness—empowering you to optimize future campaigns.
Figure 3: Detailed analysis reports for bulk mail campaigns
To ensure a smooth transition, two training workshops were held on 23 June and 26 June for colleagues responsible for sending bulk emails. Over 100 colleagues attended these sessions. Participants were equipped with skills in enhancing their bulk mail content by incorporating images and attachments, scheduling campaigns for distribution, and monitoring and analysing distribution results.