In the News
To promote the use of big data and artificial intelligence for innovation and marketing, the Department of Marketing and International Business at Lingnan University hosted the Hong Kong Quant Marketing Conference 2025 at the Hong Kong Gold Coast Hotel on 14 May. “Data-Driven Quant Marketing Insights for Business Impact” shares fresh research findings within the industry, and examines how quantitative approaches can solve real-world marketing challenges in healthcare, e-commerce, legal policy, and digital experimentation. The conference was attended by over 180 scholars, industry leaders, and postgraduate students from Hong Kong, the Greater Bay Area, and international institutions.
Organised by the Education Bureau of the HKSAR Government, with the support from the Hong Kong and South China Historical Research Programme (HKSCHRP) of Lingnan University, the 2024/25 Territory-wide Junior Secondary Chinese History and Culture Quiz Final and Prize Presentation Ceremony was held at the Chan Tak Tai Auditorium of Lingnan University on 17 May. The 12 finalist teams were selected from over 22,000 students from more than 145 secondary schools across Hong Kong. The number of participants has increased by 38% over the 16,000 who took part in last year's inaugural event, which highlights the competition’s success in stimulating interest in Chinese history and culture in young people as well as the Government's achievement in promoting patriotic education.
Since the beginning of this year, a volunteer team of staff and students from Lingnan University has been involved in community care “Embracing Ageing: The Project on Community Support for Seniors”, to show their concern for the elderly in Tuen Mun and Yuen Long. The project includes four visits to over a hundred senior citizens who live alone, workshops on using smartphones, presentations by cybersecurity experts to explain the latest anti-fraud measures, and guidance on home safety precautions. Everyone came to the project’s closing ceremony on the Lingnan campus on 15 May, and enjoyed traditional Naamyam and Cantonese opera and activities for all ages, which encourage physical and mental well-being as well as communication and unity.