Lingnan’s brand campaign sets out to tell its brand essence
To enhance the awareness and understanding of its stakeholders about the brand essence of Lingnan University, a Brand Campaign was launched in early March. In the coming months, the University will share its brand stories through various publicity channels including SCMP.com, Education Post.com, Sing Tao Daily, online promotion platforms, MTR, and in-train TV.
The University conducted a brand audit in 2016 and based on the audit result, a brand positioning statement has been developed, as follows:
“Lingnan University prepares students for future success and transforms them into global citizens in a rapidly changing world through its unique liberal arts education, distinguished by an interdisciplinary curriculum, small classes, a vibrant campus life and rich international exposure.”
In line with this brand positioning statement, Lingnan has adopted a new tagline “Liberal Arts Education. Transformation For Life” to highlight its brand essence.
Please click here for the dedicated website of the Brand Campaign to know more about our brand stories.