Postgraduate Studies Seminar on the Economic Impact of Manipulating Online Product Reviews

Prof Cui Geng from the Department of Marketing and International Business kicked off the Postgraduate Studies Seminar Series organised by the Division of Graduate Studies by sharing his study entitled “The Economic Impact of Manipulating Online Product Reviews: A Multi-method Approach” on 25 February.  
 
At the seminar which was well attended by Lingnan faculty members and students, Prof Cui gave invaluable insights into the online review manipulation and consumer perceptions, and shared his vision on a multi-method approach for conducting research.
 
The seminar was part of the Postgraduate Studies Seminar Series which aims to provide more opportunity for postgraduate students to learn from scholars from various disciplines about methodology issues.