Lingnan University’s Info Day 2025 campaign ‘Your Future Begins Now’ wins top gold honour at the 32nd Annual Communicator Awards

Lingnan University’s Info Day 2025 campaign, “Your Future Begins Now”, has received the highest honour—the Award of Excellence—at the 32nd Annual Communicator Awards 2026 in the “Campaign – Educational Institutions for Marketing Effectiveness” category. Facing intense competition from over 3,000 entries, Lingnan was one of only two institutions worldwide to receive the gold Award of Excellence in this category. This international recognition affirms the University’s strong brand positioning and innovative approach to student recruitment on a global stage.

The Communicator Awards is a fiercely competitive global programme judged by the Academy of Interactive & Visual Arts (AIVA), an invitation-only body of over 1,100 industry leaders. Highlighting the challenges of modern marketing, Josh Campbell, the General Manager of AIVA, said “We are in an era of information and content overload. Breaking through requires the right message, medium, and moment.” He praised this season’s top entries for getting it exactly right, and added “We are honoured to spotlight the winners whose work was truly Well Said.”

Ms Margaret Cheung, Registrar of Lingnan University, explained the campaign's strategic vision: “Lingnan Info Day 2025 reflects our commitment to innovation in student recruitment and our ability to adapt to the ever-changing preferences and behaviours of prospective Gen Z students. By adopting a dynamic 360-degree 'festivalisation' approach and integrating targeted digital campaigns, direct school outreach, and immersive on-campus experiences, we have made the choice of university a vibrant, personalised celebration that evolves together with the needs of today's digitally native generation.”

The University designed the campaign as an empowering starting point for future students. Based on the theme “Your Future Begins Now”, there was a carnival atmosphere with interactive game booths, more than 70 games, masterclasses, workshops, and one-on-one consultations, music and performances, and traditional academic sessions. A key strength was the active participation of university leadership, faculty, alumni, and current students, who all extended a sincerely warm welcome to visitors.

The campaign attracted a multicultural audience of potential students, parents, and teachers, and drew attention to Lingnan’s close faculty-student relationship and future-ready curriculum. Info Day delivered significant outcomes as year-on-year attendance has doubled, and Lingnan has now led all eight UGC-funded universities in Band A application growth for the past three years, and in overall application growth for the past two. This multi-channel approach has generated over 6.8 million platform views, and brought approximately 70,000 new users to the undergraduate admissions webpage expanding Lingnan admissions’ international reputation. In 2025, the undergraduate admissions website earned an Award of Excellence at the 31st Annual Communicator Awards, and later on Silver at the 20th Annual W3 Awards. 

These honours build on previous successes, including second place for Best Overseas Admissions Team (Overall) at the inaugural Ecctis Awards 2024, and Student Recruitment Campaign of the Year at the 2023 Times Higher Education Asia Awards, evidence of Lingnan’s ongoing commitment to innovative, student-centred recruitment.