Lingnan University holds its first Hong Kong Quant Marketing Conference to explore leveraging big data and AI for strategic marketing

To promote the use of big data and artificial intelligence (AI) for innovation and marketing, the Department of Marketing and International Business at Lingnan University hosted the Hong Kong Quant Marketing Conference 2025 at the Hong Kong Gold Coast Hotel today, 14 May. “Data-Driven Quant Marketing Insights for Business Impact” shares fresh research findings within the industry, and examines how quantitative approaches can solve real-world marketing challenges in healthcare, e-commerce, legal policy, and digital experimentation. The conference was attended by over 180 scholars, industry leaders, and postgraduate students from Hong Kong, the Greater Bay Area, and international institutions.

Two important keynote speakers, editors-in-chief of top-tier international academic journals, were Prof Chan Tat, Professor of Marketing at Washington University in St. Louis and Senior Editor of Marketing Science; and Prof Kapil R. Tuli, Deputy Dean (Research) at the Singapore Management University and Co-Editor of the Journal of Marketing Research.