BA (Hons) in Animation and Digital Arts (ADA) not only focuses on nurturing students’ technical skills but also cultivate students’ theoretical knowledge by offering courses related to arts history and theories, aiming at providing students with a secure foundation for creating.
The Animation and Digital Arts programme is also a blend of arts and technology. By adopting different digital devices, students could seek for various means to create and express their products, encouraging and fostering the growth of their creativity.
Although ADA is a self-financed programme, students studying in this programme enjoy equal opportunities as with other students in UGC-funded programmes. This allows our students to broaden their horizons by studying and observing the development and prosperity of the creative industry in other parts of the world. This valuable experience is of much importance to both the students’ academic and career pathway.